This week’s search tips of the week include the science behind colors in marketing, 10 lessons from a 100k pageview post, how everything you say online can affect your future career and your employer, how to move search engine rankings for old content, how to move beyond tactics and channels to build a great web [...]
Posts By: Alex Rascanu
#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility
Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture. Shelley [...]
Interview with Rick Jessup, Digital Marketing Strategist
Today we had the pleasure of interviewing Rick Jessup, head of Capital C‘s digital strategy, insights, and analytics practice. From managing Bulletin Board System on the Freenet in 1990 to starting one of Canada’s first blogs in 1995 to public speaking in 2010, Rick has truly grown up digital. Over the past 20+ years he’s had the [...]
Interview with Hamza Khan, Social Media Expert
Yesterday we had the pleasure of interviewing the social media strategist, speaker, and entrepreneur Hamza Khan, who drives Ryerson University’s social media strategy. 1. Tell me about your background and what made you decide to focus on social media marketing. I suppose I took a somewhat unconventional route to get here. Nearing the end of my marketing [...]
#InboundTO meetup recap: Drive Massive Growth with Enterprise SEO & PPC
Last Thursday, Lovedeep Puri moderated an engaging panel discussion on enterprise SEO and PPC as part of the third Inbound Marketing Toronto meetup. The panel, consisting of Dev Basu (CEO of Powered by Search) and Harry Battu (Marketing Manager for Primus Telecommunications), answered countless questions raised by the 40 digital marketing professionals in attendance. Hosted at the BNOTIONS office [...]
The Neil Patel You Didn’t Know. A Personal Interview with the Digital Marketing Expert
Earlier this week we had the pleasure of phone interviewing the serial entrepreneur, angel investor, and digital marketing consultant Neil Patel. 1. Could you please tell me about your childhood? Sure. I was born in London. When I was a little kid, my parents moved to Orange County, California. Not the part you see on [...]