Posts By: Alex Rascanu

InboundTO Meetup Recap: BIG brands, BIG time SEO results. A panel discussion

Posted by & filed under Search Engine Optimization.

Last Thursday, we organized a panel discussion for InboundTO titled BIG Brands, BIG Time SEO Results as part of our Inbound Marketing Toronto event series. Dev Basu, CEO of Powered by Search, and Brent Chaters, Enterprise Online Business Manager at Intuit and author of Mastering Search Analytics, took part in the panel discussion moderated by digital [...]

Enterprise SEO interview with Kareem Bonner

Posted by & filed under Interviews.

Yesterday I had the pleasure of interviewing Kareem Bonner, who served for 4 years as Business Development Marketing Manager at Dell Canada. Kareem worked with Dell for a total of 12 years, starting as Direct Store Sales Representative & Team Leader and then serving as E-commerce Account Manager, E-commerce Producer, and E-commerce Site Merchandising Manager, and Business Development Marketing [...]

2014 Dx3 Conference Recap [Takeaways + Photos]

Posted by & filed under Events.

Wow! It was another huge year for the Dx3 Canada conference this past Wednesday and Thursday in Toronto as thousands of digital marketing, eCommerce and retail professionals learned how to make big ideas happen. (Being part of the Ambassador Program that was created by Dx3 and Boost Agents has allowed me to attend the conference at [...]

#InboundTO Meetup Recap: Develop the Marketing Leader within You

Posted by & filed under Events.

Last night, we organized the 13th Inbound Marketing Toronto meetup, titled Develop the Marketing Leader within You! We were honoured to have Trina Boos present and answer a wealth of question about career planning and how to develop the marketing leader within you. Trina Boos is the President of Boost Agents and Ad Lounge. Boost Agents is a [...]

#InboundTO Meetup Recap: Cross-Channel Marketing Like a Boss

Posted by & filed under Events, Marketing.

Last Thursday’s Inbound Marketing Toronto meetup featured presentations from myself and Samuel Iannucci, Creative Director at Brand Surgeons. Sponsored by Powered by Search and hosted by BNOTIONS, the event was highly engaging and received much positive feedback from the 35 marketing professionals in attendance. Interesting content and nice contrast of presentations tonight at #InboundTO: Cross Channel Marketing Like [...]

Branding x Inbound Marketing

Posted by & filed under Events, Inbound Marketing.

In his keynote presentation at InboundCon, Khalid Mokhtarzada (co-founder and CEO of Pixel Dreams) spoke about the intersection of brand development and inbound marketing. Alex Rascanu: We’re about to move forward with the second keynote presentation of the morning. Here we have Khalid Mokhtarzada from Pixel Dreams. Close enough? Before you start the presentation if you [...]