How to Navigate Cookieless Tracking in B2B SaaS Marketing
Updated: April 17th, 2024
As cookieless tracking becomes the norm, many SaaS marketers are facing higher customer acquisition costs as they can’t use cookies to track and remarket to customers. As a result, you…
The B2B SaaS Google Ads Search Campaigns Blueprint
Updated: April 15th, 2024
Google Ads is a staple marketing channel in most B2B SaaS marketing strategies, yet many SaaS marketers are seeing diminishing returns year over year. Generating a strong ROI with Google…
B2B SaaS PPC Tactics for Re-Accelerating in 2024
Updated: April 10th, 2024
As markets reaccelerate, your competitors will increase their ad spend, making the PPC landscape more competitive. Many B2B SaaS marketers we talk to believe they’ve maxed out their PPC program’s…
Convert More B2B SaaS Leads into MQLs with Email Nurture
Updated: April 8th, 2024
B2B SaaS marketers often dedicate significant time, effort, and resources into attracting and engaging right-fit traffic only for most of it to never advance beyond the lead stage. When this…
Boosting B2B SaaS Marketing Results With Hypothesis Logs
Updated: February 22nd, 2024
Continuously improving your B2B SaaS marketing results means running tests, learning from those tests, then running more. However, you could lose time, money, and opportunity if you test the wrong…
Is Your Current Agency Making You Money? How To Track Marketing Agency ROI
Updated: February 22nd, 2024
The complexity of user journeys can make it challenging to tie every marketing activity to directly related outcomes. However, when you dedicate a significant percentage of your budget to an…
How To Build An Effective B2B Enterprise SaaS Marketing Strategy For Extended Buying Cycles
Updated: February 16th, 2024
B2B Enterprise SaaS marketers can often feel pressure to justify their day-to-day activities and investments when an MQL may be months or quarters away from becoming an SQL, and a…
What to Expect from a B2B SaaS Content Promotion Program
Updated: January 29th, 2024
If your content isn’t getting as much traffic as you want, producing more content won’t solve the problem. Instead, you can boost share of voice of your existing content by…
Updated: January 11th, 2024
We’re excited to officially announce two new partnerships to bolster Powered by Search as a B2B SaaS marketing powerhouse. Last year, we quietly joined forces with Wunderkind, a B2B SaaS…
The 4 Futures Model: How to take control of your 2024 B2B SaaS marketing plan
Updated: October 27th, 2023
As 2023 draws to a close, you already know where you stand for the short term. The bigger question is how your current trajectory will impact your marketing results six…
B2B SaaS Marketing Funnel Forecasting: Template Plus Walkthrough Example
Updated: September 25th, 2023
When B2B SaaS companies don’t go through the effort of aligning their sales and marketing activity to the financial outcomes of the businesses they work for, it’s extremely difficult to…
How B2B SaaS Companies Can Leverage a Hub & Spoke Content Strategy
Updated: September 20th, 2023
The hub and spoke content model is well known for its SEO benefits – namely, helping your website: Earn topical authority Rank for long-tail keywords Improve search engine crawlability. However,…