With summer around the corner and new on-line retailers sprouting like weeds, how do you sort the roses from the dandelions?
The answer is quite simple, SEO. It’s time to wake up and smell the fresh roses of SEO! These roses have the extraordinary powers to generate traffic to your website.
Long gone are the days that on-line retailers can solely launch a website and throw their company URL in a few tweets and Facebook posts. You may have a visually stimulating website, but how are you going to sell products or services if your customer cannot find you?
On-line retailers face many different obstacles such as repetitive content, lack of content and mediocre search presence. With the aid of these SEO tips you can maximize organic search traffic, conversions, and revenue. Your garden will be sprouting with dollar signs in no time!
1. Avoid Duplicate Content. It is easy for ecommerce sites to have duplicate content because of duplicate product pictures, descriptions lists and ecommerce specific information. This abundance of duplicate content can actually work against you, causing your website to be penalized or flagged by search engines. Highlight the distinguishable characteristics of products and don’t repeat keyword phrases in the descriptions
2. Add fresh content. Give your website a competitive advantage by frequently and consistently adding content to your website. This content can be in the form of a blog, customer testimonial or white paper. You have worked so hard to develop this brand; you know your customers personality, so why not provide a little leisure reading in blog form. Urban Outfitters blog is a classic example of a retailer and customer building relationships based on the keen interests of their customer persona’s. If you’re looking for more information on SEO content and distribution, check out our digital marketing blog.
3. Optimize images for search engines. Remember that images are unsearchable unless they have alt texts or optimized captions associated with it. Why not give your images some leverage and improve the rankings in the search engines! However, avoid over usage of key word alt tags.
4. Include product reviews. Product reviews add unique content to your website, which is a bonus for SEO. The more reviews and testimonies that are available, the more searchable your website will become.
5. Utilize metadata optimization to get a high level of traffic. Optimize each page around one key word. Create a unique meta description for each page that is written for humans as opposed to computers. Free offers located in the meta descriptions will also help increase the click probabilities in search engines.
6. Ensure your e-commerce site is consistent with SEO. Increase your number of landing pages and ensure they are brand or product specific. This will give you the opportunity to optimize various pages and multiple keyword groups. If you need further aid in the SEO garden this summer take a look at the ways we can assist.
7. Get more links, to get noticed! Offer quality products and competitive prices and links will flow in organically. Always ask for a review of your products and give bloggers notice of product releases. Use sharing tools like buffer, on each page so customers have easy access to share your content.
8. Increase crawl rates. Update the site as often as possible. Also don’t forget to analyze code, content and images to ensure pages are loading quickly.
9. Draw traffic to static pages. Instead of focusing SEO on individual product pages that get frequently changed with product updates, direct SEO to category pages that have a more permanent fixture on your website.
10. Utilize social media to discuss products and reviews and industry related topics. This will assist in increasing links. For more information on the power of social media networks check out this blog by Daniel Cristo.
There you have it, 10 crucial seeds that will aid in flourishing your e-commerce website this summer. Get your hands a little dirty with proper SEO this season! You now have the right tools to create a prosperous, overflowing garden of customers!