Whether they’re smashing each other with oversized hammers or missing the left turn at Albuquerque, the Looney Tunes characters are genius inbound marketers. Bugs Bunny could walk into any digital marketing agency and get hired on the spot. There’s a lot to learn from the show, and I’ve listed its 3 most important inbound lessons below.
Determination is Divine
Elmer Fudd and Wile E. Coyote are some of the most determined characters in existence. I can’t even begin to count how many times they’ve failed to capture Bugs Bunny and the Road Runner. However, the two predators persist even though they probably know that the odds are forever stacked against them. You can thank the world’s most cruel storytellers for that.
The important thing to take away from Elmer and Wile is that you can’t meet your goals if you don’t work towards them. For instance, businesses with active blogs are more likely to generate and convert leads than those without. If your goal is to get more leads and customers it simply doesn’t make sense to ignore blogging, just like it wouldn’t make sense for Elmer to ignore Bugs.
Sometimes your marketing efforts will be as ineffective as Wile’s favorite Acme contraptions, but it’s not the end of the world. Imagine that you’ve created quality content but were unable to grab anyone’s attention; you could always find ways to link back to it through the likes of related blog posts and CTAs. It’s crucial to learn from your mistakes and to analyze why they occurred.
Warning: there is such a thing as too much determination, even if your old high school track coach would disagree. Ensure that you’re always following the best inbound practices and that you’re not getting into keyword stuffing, cloaking, and other shady practices.
Sharing is Caring
Sylvester and Tweety may live in the same household, but their relationship is incredibly broken. Mostly because Sylvester has an eternal hunger for the poor bird. The devious cat will do just about anything to eat Tweety but usually ends every episode with an egg on his face. Basically, Sylvester doesn’t want to share the household and wants to eliminate the competition that’s taking up the space (plus he’s a hungry feline!).
Sylvester wouldn’t last very long in the inbound world. Sharing is caring after all, and your social media activity should never follow the silly cat’s example. Instead, aim to share quality content created by others that your buyer personas may find interesting or of use. For example, your company’s Twitter profile should aim to frequently Retweet updates from others in order to help build positive relationships, generate more leads, and expand your audience.
Warning: there is such a thing as over sharing. Recall that your followers originally sought to engage with your own musings. Your audience may feel spammed if they’re constantly presented with other people’s statuses.
Creativity is Crazy Cool
Here’s a drinking game that you should never play: take a shot every time a Looney Tunes cartoon bends and breaks the fabric of reality. The creators of Looney Tunes were never restricted by the rules that govern mere mortals, thus allowing their creativity to shine. As an inbound marketer, chances are that you’re efforts are a more grounded in reality than Bugs Bunny, but the core principle remains applicable.
When executed well, creative marketing is bound to attract attention. For example, Taco Bell’s twitter feed (pictured below) is often hilarious. The company actively engages with their customers in an extremely positive fashion, thus generating and spreading positive sentiment about its branding. Taco Bell’s Twitter profile almost makes you forget about the nutritional value of their food. Almost.
Attempting to be humorous on social media is just the tip of the iceberg. You can go as far as offering customer service via Twitter, even if it is only 140 characters at a time. For instance, Microsoft’s Xbox Support Twitter page has posted over 1.52 million times and generally acts as the first line of customer service for the Xbox division. Why have customers wait on hold for half an hour when most of their issues can be fixed with a sentence or two? Microsoft was creative and clever enough to realize that social media platforms could help serve real-world solutions despite potential messaging restrictions
That’s All Folks!
If you’re struggling with your inbound efforts, watch the Looney Tunes for inspiration. You’re bound to get some ideas, but even if you somehow don’t, at least you’ll be entertained.