With 2017 just around the corner, we’ve seen a roll-out of new capabilities from AdWords that’s sure to crank up the performance of any PPC campaign. Straddling the line between programming and feed-based advertising, AdWords’ new ad customizer features offer brand new ways to streamline your web campaign. Now, customizers are not a new thing […]

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  Every now and then you hear that email marketing is dead. But according to email marketing research, for every $1 spent on email marketing, the average return is $44.25. Now obviously your actual returns may vary, but a 44x return is a compelling counterpoint. Email remains such a great way to connect with prospects and […]

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Site load speed is the velocity at which your website opens to visitors, and today, the faster the better.  Visitors to your site have a tendency to click-through if your page doesn’t open to essential information within a few seconds.  In many cases, 2-3 seconds is the limit of visitors’ patience.  Conversions are lost because visitors lose interest before they […]

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