The Saas Marketing Blog

Articles by category: Content Marketing

How B2B SaaS Companies Can Leverage a Hub & Spoke Content Strategy

How B2B SaaS Companies Can Leverage a Hub & Spoke Content Strategy

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Updated: September 20th, 2023

The hub and spoke content model is well known for its SEO benefits – namely, helping your website: Earn topical authority Rank for long-tail keywords Improve search engine crawlability. However,…

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B2B SaaS Content Marketing Strategy: Mapping Pain Points to Product Features

B2B SaaS Content Marketing Strategy: Mapping Pain Points to Product Features

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Updated: July 24th, 2023

The typical “best practice” approach to developing an content marketing strategy and editorial calendar for a B2B SaaS website looks something like this: The marketing team brainstorms various topics of…

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How we run PPC for developer focused SaaS products

How we run PPC for developer focused SaaS products

Updated: May 30th, 2022

Marketing to the developer community is a notoriously difficult task for B2B SaaS companies. Some of the biggest challenges include choosing the right channels to reach them, since they aren’t as active in common social media platforms such as Facebook or LinkedIn (opting to spend more of their time on platforms such as StackOverflow and Reddit).

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Precursor marketing — How to use templates to get SaaS trials and demos

Precursor marketing — How to use templates to get SaaS trials and demos

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Updated: October 3rd, 2023

When you’re trying to solve a problem, it can be difficult to know where to start, and it’s very easy to feel overwhelmed. This is the same whether you’re trying…

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How to get the most out of hiring a B2B SaaS marketing agency (and avoid common pitfalls)

How to get the most out of hiring a B2B SaaS marketing agency (and avoid common pitfalls)

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Updated: November 23rd, 2023

A lot of B2B SaaS companies will hire a marketing agency to help them fix their pipeline and revenue. They think it’ll be plain sailing once they find the right…

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How to Create Pain Point Content That Converts for B2B SaaS

How to Create Pain Point Content That Converts for B2B SaaS

Updated: January 8th, 2024

Most B2B SaaS companies are aware of the importance of speaking to customer pain points through their marketing. But they often have no practical ideas for how to actually do…

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Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It)

Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It)

Updated: July 20th, 2021

One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns: Whether your software…

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Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead)

Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead)

Updated: January 8th, 2024

Many B2B SaaS companies that have broad feature sets position themselves as all-in-one solutions for their customers. On the surface, this might seem like the right approach because there are…

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How to Design B2B SaaS Blogs for Conversion

How to Design B2B SaaS Blogs for Conversion

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Updated: September 13th, 2023

When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…

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How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

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Updated: November 13th, 2020

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

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B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

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Updated: November 23rd, 2023

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

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Top 12 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

Top 12 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

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Updated: November 23rd, 2023

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

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