The Saas Marketing Blog

Articles by category: Content Marketing

Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

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Updated: July 27th, 2023

When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be…

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How We Added Millions in ARR to Structure Studios’ Revenue

How We Added Millions in ARR to Structure Studios’ Revenue

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Updated: May 3rd, 2023

Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of…

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The Buyer Awareness Matrix: A Content Strategy Tool for B2B SaaS

The Buyer Awareness Matrix: A Content Strategy Tool for B2B SaaS

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Updated: October 3rd, 2023

During a recent conversation, a SaaS CEO was explaining to us that he’d just hired a new head of content, and the new hire wanted to create some white papers…

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Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

Updated: July 28th, 2020

For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will…

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4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

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Updated: July 17th, 2020

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to…

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Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

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Updated: February 6th, 2024

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

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A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now

A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now

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Updated: April 1st, 2020

Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our…

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How to Crisis Proof Your SaaS Business [Video]

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Updated: May 3rd, 2023

In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing…

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B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

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Updated: December 14th, 2023

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…

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B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

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Updated: September 19th, 2023

The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see…

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Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Updated: January 3rd, 2020

Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or…

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B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

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Updated: December 14th, 2023

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d…

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