The Saas Marketing Blog

Articles by category: SEO

How to Nail Your B2B SaaS Product Pages (with Client Examples)

How to Nail Your B2B SaaS Product Pages (with Client Examples)

Updated: January 8th, 2024

If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The…

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How to Leverage SaaS Customer Review Sites

How to Leverage SaaS Customer Review Sites

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Updated: January 12th, 2021

Most B2B SaaS companies have a love-hate relationship with review sites. They recognize the importance of sites like G2, Capterra, and TrustRadius to their marketing mix. But they tend to see…

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How to Design B2B SaaS Blogs for Conversion

How to Design B2B SaaS Blogs for Conversion

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Updated: September 13th, 2023

When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…

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How to Get SaaS Leads Through Your Knowledge Base or Help Desk

How to Get SaaS Leads Through Your Knowledge Base or Help Desk

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Updated: November 24th, 2020

Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support…

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How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

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Updated: November 13th, 2020

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

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B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

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Updated: November 23rd, 2023

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

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Top 12 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

Top 12 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

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Updated: November 23rd, 2023

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

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SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

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Updated: October 9th, 2020

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

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Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

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Updated: July 27th, 2023

When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be…

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Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

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Updated: February 6th, 2024

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

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How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

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Updated: June 10th, 2020

How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we looked…

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How to Defend Your #1 SEO Rankings When You Outrank Your Competitors

How to Defend Your #1 SEO Rankings When You Outrank Your Competitors

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Updated: June 5th, 2020

Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for…

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