The Saas Marketing Blog

Articles by category: Web Design

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

Updated: January 8th, 2024

Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust…

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How to Nail Your B2B SaaS Product Pages (with Client Examples)

How to Nail Your B2B SaaS Product Pages (with Client Examples)

Updated: January 8th, 2024

If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The…

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How to Design B2B SaaS Blogs for Conversion

How to Design B2B SaaS Blogs for Conversion

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Updated: September 13th, 2023

When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…

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Landing Pages vs Web Pages: A SaaS Company’s Guide for Choosing the Highest Converting Asset

Landing Pages vs Web Pages: A SaaS Company’s Guide for Choosing the Highest Converting Asset

Updated: December 14th, 2023

Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact,…

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B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

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Updated: November 23rd, 2023

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

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Top 12 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

Top 12 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

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Updated: November 23rd, 2023

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

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SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

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Updated: October 9th, 2020

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

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SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

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Updated: October 5th, 2020

We’ve talked before about how a B2B SaaS website redesign can go wrong. But a common mistake we haven’t mentioned with SaaS websites: they try to communicate too much at…

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Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

Updated: July 28th, 2020

For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will…

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B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

Updated: May 4th, 2020

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…

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Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

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Updated: December 9th, 2019

If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work…

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Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

Updated: November 7th, 2019

While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar.…

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