The B2B SaaS Marketing Blog

Convince Your Boss To Send You To InboundCon

by 

Joel Popoff

Last updated: August 10th, 2015

So you want to go to InboundCon 2015, but you just don’t know how show your boss the ROI for sending you to this incredible event. Don’t worry, we got you covered!

We have developed for you a “Convince Your Boss” email template (or if you’re old school a letter template) to get your seats reserved for Canada’s Largest Inbound Marketing Conference.

Click the button below to download a PDF email letter template.

Sample Letter

To:

From:

Subject: InboundCon 2015 Conference Proposal

I’m writing to ask for approval to attend Powered by Search’s annual inbound marketing conference, InboundCon, on October 8 in Toronto, Ontario. Industry leaders and marketing experts from all around North America will be available for one day only to share marketing strategies, worksheets, and growth hacks to transform our marketing plan. In addition to the 9 keynotes, the conference will also host a full stack marketing panel and exclusive fireside chat with the legendary Sean Ellis, CEO of GrowthHackers.com and Qualaroo.

The conference is “fluff-free” and will only provide me with actionable information I can take home and immediately apply to my marketing efforts the next day. The conference doesn’t just focus on one aspect of marketing. I will get the chance to learn from 10+ digital marketing topics including (search, social advertising, content marketing, full-stack marketing, growth hacking, landing pages, inbound marketing, conversion optimization, ppc advertising, digital marketing and more).

I think attending InboundCon would especially help me on these projects:

– [add project or initiative]

– [add project or initiative]

– [add project or initiative]

Here’s an approximate breakdown of conference costs:

Airfare: $ xxx

Transportation (between airport and hotel): $90

Hotel: (1 night at $195): $195

Meals: (free) fully covered with purchase of ticket

Registration Fee: $ xxx [check InboundCon.com for current price]

Total: $ x,xxx

I’m currently working on ways to reduce expenses, including hotel discounts and a free ride to the conference from InboundCon Perks. I’d like to register before the price goes up. I’ll be sure to submit a post-conference report or write a blog post that will include an executive summary, major takeaways, tips and pictures from the conference.

Thank you for considering this request. I look forward to your reply.

Regards,

We hope this letter made it a little bit easier to get you tickets to InboundCon. If you have any further questions about the event please contact joel@poweredbysearch.com

If you haven’t purchased your tickets yet it’s not too late to save BIG. Visit InboundCon.com and enter the promo code: InboundConSave100 to get an additional $100 off early bird pricing