Everybody makes mistakes, but it’s important that we all learn from them. In today’s Marketing Mashup, we take a look at a bunch of mistakes so that you don’t have to make them!
The 5 Biggest Inbound Marketing Mistakes by Shannon Good
Even seasoned inbound professionals are bound to make mistakes. It might help to know what some common mistakes are and why making such mistakes will have a seriously negative impact on your business. From guessing on buyer personas to failing to evolve, avoid these 5 mistakes in order to save your company time, money, and headaches all around.
“Beyond simple Inbound tactics, don’t be afraid to look at your entire strategy and assess areas that could benefit from change and growth. I believe Inbound is here to stay, but that doesn’t mean change in the industry is inevitable. I, for one, am looking forward to watching the evolution of Inbound, the continued shift of marketing toward a customer focus, and a job that never gets boring.”
5 Deadly Things To Avoid In Website Design by Zara Mirza
At your physical business, you wouldn’t want to have long waiting lines, doors that lead to nowhere, or an ugly store front. Likewise, why would you want a company website with slow loading time, broken links, or outdated web design? Your website is your company’s primary form of online representation – the digital storefront. Here are 5 things to avoid in your website’s design.
“Website development is not a straightforward task, there are a huge number of factors that you have to be considered and utilized to turn your web presence into success.”
Social Media 101: 30 Things You Should Avoid Doing on Social Media by Albert Costill
Digital marketing happens in real time and one of the channels that receives the most attention is social media. Since social media gives you real-time feedback on your content, it is important to pay close attention to what content you are publishing and the manner in which you do so. Costill goes over some mistakes to avoid in order to best serve your audience and to represent your business in the best light.
“Social media is a great way to promote your brand, expand your reach, and increase followers who will hopefully become customers. However, it can also create trouble when not used correctly. One mistake on Facebook, Twitter, Pinterest, or Google+, and your brand is suddenly dealing with a serious reputation issue.”
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