There’s been lots of big news today as we go over all of the different updates to Google Search algorithms! Read on and see how these affect your inbound marketing and SEO.
Google Begins Rolling Out Panda 4.0 Now by Barry Schwartz
Google released a major update to their Panda algorithm this week to version 4.0. Separate from their normal monthly rolling updates, this changes how Panda identifies sites. This could likely be a “softer and gentler” version of the Panda algorithm,which could help small businesses get noticed.
“Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? Yes, but this is a bigger update.”
Google has also confirmed a new algorithm update to their Payday Loan Algorithm. Separate from both Penguin and Panda, this will further target particularly “spammy queries” such as payday loans or pornographic queries.
“Google told us this specific update is an international rollout and it affects different languages to different degrees, but this impacts English queries by about 0.2% to a noticeable degree.”
How Google Algorithm Changes Are Impacting Marketing Processes by Melih Oztalay
Multiple algorithm updates from from the technology giant, Google, may seem like a lot to handle. However, the implications of the articles above aren’t all that difficult. Oztalay gives us a brief of what these changes will mean for digital marketers alike and how to handle these changes.
“Google makes many changes over the course of a year, and trying to address each and every one of them is not necessary. Many of the changes are designed to hinder cheaters and fraud websites from abusing the system and getting to the top of the search results. Conceptually, it is important to understand the impact on your business when these changes are made.”
Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day by Dr. Peter J. Meyers
Google’s numbering scheme suggests that Panda 4.0 is both an algorithmic update and also a data refresh. What resulted out of this update is a substantial rankings flux in which Dr. Peter J. Meyers’ asks the big question of “what happened to eBay?” Between the 19th and 20th of May, the main eBay subdomain fell completely out of the ‘Big 10’. Not only did it just drop out of the top ten domains, it actually fell from #6 to #25. There is no exact conclusion as to what this means for eBay or us, and it is possible that we may see more changes throughout the week.
“Over the course of about three days, eBay fell from #6 in our Big 10 to #25. Change is the norm for Google’s SERPs, but this particular change is clearly out of place, historically speaking. eBay has been #6 in our Big 10 since March 1st, and prior to that primarily competed with Twitter.com for either the #6 or #7 place. The drop to #25 is very large. Overall, eBay has gone from right at 1% of the URLs in our data set down to 0.28%, dropping more than two-thirds of the ranking real-estate they previously held.”