Welcome to our Tuesday Mashup! Videos, similar to your websites, can just as easily get lost in the world of the Internet. Today we’ve gathered some of the surefire ways to make your videos fully search engine optimized.
YouTube SEO: The Ultimate Guide by Brian Dean
YouTube, being the second largest search engine, is an untapped traffic source waiting for the right SEO. Although similar to the what you’d normally do for webpage optimization, there are still a lot of tricks to get your video top ranked. Dean gives us the complete and ultimate guide to YouTube video SEO.
“Your videos description is VERY important. Because Google and YouTube can’t “listen” to videos, they rely on your text description to determine your video’s content.”
The 5 Types of Videos Startups Need to Stay in the Game by Bryan Lovgren
Online video is likely the most underrated form of content marketing in SEM. Many business owners and marketers tend to forget that Youtube is the largest video search engine, and frequently referred to as the world’s second largest search engine. Lovgren discusses five essential video types that should be implemented into any content marketing strategy that don’t just provides benefits, but also payoff.
“During 2013 more than 17 percent of global traffic came from mobile phones, according to Statista. More importantly, online video accounts for 50 percent of all mobile traffic according to the Bytemobile mobile analytic report. In other words, if you aren’t implementing mobile your site may, potentially, be losing out on bulk amounts of traffic.”
Facebook has recently announced that they will be implementing a new targeting option for video ads. These ads will not only be optimized to target specific audience groups, but will also encourage viewers to click through to additional, relevant content. Facebook is also offering the opportunity for advertisers to add a CTA after the video is complete. With the new update, advertisers are able to engage with consumers on a deeper level and encourage them to take action.
“When creating a campaign in Facebook’s ads create tool, Power Editor and the API, users will have the option to select ‘video views’ as a new objective to choose from. This is especially useful for for advertisers who specifically want to drive video views as the primary goal of their campaign.”
Reasons Why Your Video Sucks By Stanley Meytin
Think you have an awesome video? There may be a good reason that your “awesome video” doesn’t have as many views as you would like. Meytin goes over some common oversights marketers make when creating their marketing videos.
“Expect the best response from your viewers when you keep your videos less than 2 minutes long. It’s been proven that you only have about 10 seconds to get the attention of your audience and after a minute has passed, 45% of people leave. So keep it short and to the point!”
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