Welcome back from the weekend! To start your Monday, we’ve searched the web for the latest and greatest on web optimization.
Responsive Web Design is a Must by Alan Smith
The goal of web optimization is fairly simple, get more traffic. But, all is easier said then done. The routes you could take to optimize your website are endless and the list goes on when you specify for which search engine you’re optimizing for. Becoming increasingly important in web optimization is a website’s responsive web design. Read on to find out exactly why and what a responsive design is.
“What responsive web design focuses on most is flexibility. When a page is adapted for a mobile device, the screen resolution, font, images, and style of the page must all change.”
Why Hotels Need Tablet And Mobile Optimization by Leonardo
Responsive web design is effective for your website’s SEO, but is it is really necessary to differentiate your website for both mobile and tablet? In the hotel industry its importance should not be overlooked. Leonardo gives us insight on why exactly mobile and tablet optimization are necessary in the hotel industry.
“Even though smartphones and tablets are both portable devices, they are very different when it comes to how consumers actually use them, and ultimately how you need to optimize your website for them.”
On-Page SEO: Anatomy of a Perfectly Optimized Page by Brian Dean
Although you might have heard enough about meta tags and keyword density for one lifetime, Dean’s article runs through 12 simple tips to bring in more search engine traffic from published content. From dazzling with multimedia to LSI keywords and everything in between, the attached on-page SEO infographic studies the anatomy of a perfectly optimized page, and valuable best practices to follow.
“If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic.”
In order to properly optimize your pages, you need to run tests to determine what factors contribute to your conversion success. In the recent 2014 Web Optimization Summit, VacationRoost’s Director of Marketing, Ryan Hutchings goes over how businesses can systematically run tests to improve lifts to their conversion rate by tracking variables through the sales funnel.
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