Powered by Search’s local search engine optimization program will assist Delta’s Hotels local search prominence on a national level for its 45 hotel and resort properties.

(PRWEB) March 10, 2010 — Toronto, Ontario based internet marketing agency Powered by Search has been selected as the local search optimization agency of record by Delta Hotels and Resorts, one of the country’s leading hotel management companies.

Powered by Search will create and implement a national Local SEO strategy for Delta and will also launch a comprehensive local search optimization program that abides by Google’s Local Business Center guidelines. Key goals of the program will be to consolidate fragmented business data including user reviews and local search citations that are critical to ranking prominently in Google universal search results and in Google Maps search.

Powered by Search’s core strengths and expertise in local search optimization will enhance brand awareness, and increase the number of qualified leads being driven through to Delta Hotels by capturing a share of search. Studies show that 70% of searchers with local intent follow up with a buying action or a phone call.

“We look forward to the comprehensive Local SEO initiative that Powered by Search will drive for our properties”, says Tamer Dalati, Director of Revenue and Distribution, Delta Hotels and Resorts. “Powered by Search is not only knowledgeable in the practice of Local SEO, but they were also able to quickly identify critical paint points with our listings, and correct them in short order. We look forward to working together to achieve positive search engine optimization results for our brand.”

Dev Basu, President and Director of Search Marketing at Powered by Search shared the following comment regarding the newly forged relationship with Delta : “We are thrilled to be working with Delta Hotels and Resorts as their Local Search Optimization partner. We envision a long term mutually beneficial relationship which will also act as an important case study in the impact of a well executed national local search campaign”.

About Powered by Search Inc.

Powered by Search is a leading provider of Local SEO solutions for national enterprises and for small businesses throughout Canada and the United States. Powered by Search is only one of two Canadian companies to be featured in the industry standard Local Search Ranking Factors study and is also a trusted provider at GetListed.org. Powered by Search looks forward to working with Delta Hotels as it local search optimization campaigns are strategized, implemented, and analyzed in 2010. In addition to local search optimization, Powered by Search is well recognized and quoted in industry publications for its expertise in organic search engine optimization, web analytics, call tracking, and rich media search optimization.

For more information, please contact:

Powered by Search Inc.
250 Consumers Road, Suite 704
Toronto, ON M2J 4V6
Phone: (416) 840-9044
Toll-Free: (866) 611-5535
Fax: (866) 611-5535

Local SEO

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About Dev Basu

Canadian SEO & Inbound Marketer. Founder at @PoweredbySearch. Professor @SenecaSoME. I love startups, fast cars, & smart people. Helping brands with #DemandGen.