Today at SMX, Google unofficially announced that the Local 3-Pack is going to start containing an ad soon. So the 3-Pack will effectively become two organic listings, plus one paid listing. Here’s what the current 3-Pack looks like on a desktop:


You can follow some discussions started by Joy Hawkins on the topic here:

Local Search Forum

Local Search Pros Google+ Community

It’s not clear on when this update will go live, but many experts have been predicting this change for some time.

What are some of the implications?

  • It will be even more difficult to rank in the local pack. Only the top two businesses will get the coveted first page!
  • You can be sure that your competitors are going to be investing in local SEO if they aren’t already
  • If you haven’t already, it’s time to start investing in AdWords

As soon as Google makes an official announcement, you will be the first to know.
75 Question AdWords Checklist

Tagged with: Google, local 3 pack

About Colan Nielsen

Colan is the Agency Operations Manager of Powered by Search.