Local Reporting Gets More Robust
The future looks very very bright for local search, and I am extremely happy to see that Google’s Local Business Center (LBC) dashboard will be more versatile in the very near future.
The local dashboard currently only shows impressions and view counts, and is very limited in keeping historical data or trending. It doesn’t show which search phrases are attracting local search traffic either, but all of that is about to change. Check out the video beyond the jump to learn more:
Top Additions to Google Local Business Center
- Graphical Impression and View Counts (akin to Google Analytics)
- Driving direction requests by view count that tie back to the Zip Code or City, State driving traffic.
- Top Search Queries triggering Local Maps
Now that’s what I call progress! Please read my related articles to find out more about designing a website optimized for local search, other factors related to local search. I don’t toot my own horn much, but I am one of two Canadian Local Search Experts invitied to David Mihm’s Local Search Ranking Factors 2009, which is the definitive guide to learning about what makes local search tick, so go check that out too.