Over the weekend I wrote a comprehensive guide to Local SEO on Work.com for small business owners. Here’s a small gist of what’s covered:

In summer 2009, TMP Directional Marketing and comScore found that and 46% of local online searchers contacted a business by telephone after Web research, and 37% visited in person.

For a service based or retail business, traffic to local search results now account for as much as 30% of the total number of searches being conducted on a monthly basis. This makes it imperative for a business to be ranked prominently within the local maps search listings on the 3 major search engines (Google, Yahoo, Bing).

Local SEO consists of 8 major steps which are as follows:

  1. Market Research
  2. Keyword Focus and Use of Local Modifiers
  3. Optimizing Your Website for Local SEO
  4. Creating or Claiming Existing Local Business Listings
  5. Optimizing Local Business Profile Listings
  6. Building Citations and Links to Enhance Listing Rankings
  7. Encouraging Customer Testimonials and Reviews
  8. Staying Up to Date with Changes in Local SEO

Head on over to read Guide to Learning Local SEO and Local Search Optimization at Work.com. If you find the content to be useful, please share it with as many people as possible by blogging about it, linking to it, tweeting it, or bookmarking the article. Go ahead and rate the guide and leave comments at Work.com as well, and I’ll respond back to you there if you’ve got any specific questions.


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Tagged with: comScore, Keyword Optimization, Local SEO, Market Research, TMP Directional Marketing, Work.com

About Dev Basu

Canadian SEO & Inbound Marketer. Founder at @PoweredbySearch. Professor @SenecaSoME. I love startups, fast cars, & smart people. Helping brands with #DemandGen.