Everyday is great in the world of inbound marketing! There are always new stories and best practices to share, and here’s our collection of them for today.
5 Things You Should Know About Mark Zuckerberg (And What You Can Learn From Him) by Albert Costill
With Mark Zuckerberg celebrating his 30th birthday this Wednesday, May 14th, it seems only appropriate to celebrate the man who created one of the greatest innovations of the 21st century – Facebook. While there are many things we all could learn from Zuckerberg, Costill does a great job of picking just five things we should know about him, and why these five things provide for great life lessons.
“Over the last decade, Mark Zuckerberg dropped out of Harvard, created an insanely popular social media service, was the subject of a major Hollywood motion picture, and has made more money than Steve Jobs did when he was the same age. And, don’t expect that to change anytime soon. He’s out to change the world.
LinkedIn is one of the largest social media channels for business professionals, and is an excellent way for businesses to reach out to current and potential customers. As a professional publishing channel, LinkedIn can be used much like a business card, by presenting relevant industry content and building credibility among the business’s networks.
“Today, the LinkedIn profile is the new business card. And, content is the new networking tool. As with all social media platforms, LInkedIn has a social contract with its members, along with key use cases. LinkedIn is not another sales channel or place to promote a coupon. LinkedIn becoming more of an editorial and publishing channel and when used correctly is the foundation for every small business to build credibility with content and an evangelizing workforce.”
How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience by Eli Goodman
Over the past year, Buzzfeed’s success and momentum has not once ceased to amaze. Since Buzzfeed’s introduction, the site has cemented its’ presence on the web time and time again. Home to an enormous collection of articles endlessly linking from one to another, Buzzfeed has created a space in which visitors are looking to interact through both reading content and also contributing content, helping to quickly build their massive audience.
“Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of the interwebs, but the brand is also expanding into more mainstream news coverage to provide users with their daily diet of content.
Their strategy thus far has, by all accounts, proven to be extremely successful.
In the past year, BuzzFeed has tripled its U.S. multi-platform (i.e., desktop and mobile) audience to 71.3 million visitors in March. The growth rate itself is incredibly impressive, but even more so considering that it had already achieved a level of scale with more than 20 million visitors a year ago.”
When it comes to the future of marketing, there are no guarantees on what to expect. It is easy to think of purely technological challenges and situations; however, Smith discusses why that may not be the case. How so? Because marketing isn’t simply changing due to technology. While there are no guarantees on what to expect, it can be understood that marketing is changing to adapt to the evolution of consumer expectations.
“Consumers are more savvy today than they once were. If they actively dislike a brand, or what they stand for, they have the tools at their disposal to easily go elsewhere. If your brand doesn’t stand for something, or people don’t like what it stands for they are easily able to find alternatives. Technology has empowered people in ways previously unimaginable.
But being ‘big’ isn’t enough. If you want to ensure your brand retains visibility in the future I think the only way will be to ensure people love your brand enough to search for you by name.”
8 Things You Didn’t Know You Could Do With Google Drive by Yohana Desta
Did you know you can use Google spreadsheets offline? These shortcuts and tips are for those of you who use Google Drive and are looking to “maximize Google usage.
“The multifaceted feature that allows you to create documents, photos, spreadsheets, drawings and more has boundless abilities. However, with Drive’s constant updates and added hacks, we’re only scratching the surface of what it can really do.”