Happy Friday everyone! If you are couting down the hours until the weekend, here are some of the latest tips and news from the world of inbound marketing to keep you busy in the mean time.

7 Questions Your Boss Will Ask About Pay Per Click (PPC) by Jamie Hallitt

man confused question_149611889If you’re even just thinking about a pay per click (PPC) campaign, then you better be prepared for the Q&A. In Jamie’s article, he answers 7 commonly asked questions your boss will ask about PPC.

1) What Is This PPC Malarkey?
2) How Much Does It Cost?
3) Does It Work?
4) How Long Does It Take To Set Up?
5) Am I Tied Into A Contract?
6) Can We Do PPC And SEO At The Same Time?
7) What Can We Do To Beat Our Competitors?

Facebook Context Cards Show Friend Activity When the Time Is Right by Karissa Bell


Facebook’s mobile app will soon be seeing yet another small update. The social network has always been about engaging users to be more public with other users, even if you tend to be more private. Luckily for you, the change won’t affect your privacy but will likely garner more online social engagement from your friends. 

Improve Social Conversions with Snip.ly by Brad Knutson 

Social Communication

Part of maintaining a social media presence for your industry involves sharing content that is relevant to your industry. This can be used as an opportunity to convert visitors into leads. With Snip.ly, you can shorten your URLs for sharing, but also include a call-to-action directly on the shared page! In his post, Knutson runs through some how-to’s when working with Snip.ly, why the tool can work for you, and how Snip.ly’s founder is just plain awesome (another legitimate reason to download the tool). 

What if Your Ugly Website is Holding Back Your Marketing Efforts? – Whiteboard Friday with Moz by Rand Fishkin 

Most of you probably know that the team over at Moz.com creates new video content every Friday as part of their great video series – “Whiteboard Fridays”. If you don’t know, you know now. The videos are highly educational and provide great answers to questions that you may have, or may not have thought of yet and areRand Fishkin now thinking about. They are fairly short in length, and definitely fun to watch. Today’s Whiteboard Friday focuses on how the aesthetics of your website may be the one thing holding your marketing efforts back.

“In a way, we often treat our websites like our children. No matter how awful they might be, we rationalize their behavior and tell everyone else how wonderful they are. Those blinders can stop marketing efforts before they even begin. In today’s Whiteboard Friday, Rand shows us how to remove the blindfold and make objective decisions to move our businesses forward.”

Friday Fun Fact: Google confirms its Gmail Android app has passed 1 billion installations

Being the first app to cross the milestone, we thought a congratulations should be in order!

Image sources: Peshkova, Shutterstock; Facebook; Rawpixel, Shutterstock, Moz
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About Stephanie Ling

Stephanie is a Digital Marketing Assistant at Powered by Search. She is an avid collector of independent journals, using them as inspiration for creative content. You can connect with her on Twitter and LinkedIn.