The B2B SaaS Marketing Blog

InboundTO 32 Recap: The Essentials of Client Communication

by 

Caitlin Dwyer

Last updated: February 8th, 2016

On Thursday, January 21st we hosted our 32nd InboundTo meetup, which featured four of Powered by Search’s own Account Directors sharing their insights on The Essentials of Client Communication.

There were great questions throughout the presentation portion of the event, and we saw a lot of discussion happening during the workshop portion of the evening when attendees were asked to share some of their own client communication stories.

Looking forward to our next InboundTO on Thursday, February 18th on “Startup Success Stories” with speakers from Peace Collective and Powered By Search. Register for our monthly meetups here.

“The Essentials of Client Communication: Tools & The Power of Influence”

Dan Hill

LinkedIn | Facebook

Enterprise Account Director & Team Leader at 

Powered by Search

Dan brings 20+ years of digital marketing experience, including senior leadership positions at RE/MAX and Brookfield. While at RE/MAX, Dan increased web and lead traffic by 430% in 18 months and collaboratively led RE/MAX to #1 Share of Voice among Canadian Real Estate brands.

Dan holds three degrees including a Masters Degree in Literature from the University of Toronto, and was inducted into the U of T Varsity Blues Hall of Fame in 2015. When not road mapping growth paths for our clients, Dan can be found exploring Toronto with camera & coffee in hand or playing volleyball at the nearest beach.

Claudia Cervantes

LinkedIn | Facebook

Account Director at

Powered by Search

Claudia is one of our Account Directors with over 5 years experience in some of the toughest markets. Claudia’s managed marketing campaigns and projects for Ubisoft, Warner Brothers, Phillips & numerous other companies. Working with budgets of over $500K and conservative alike, she knows how to maximize ROI for her clients. She’s landed deals with Shoppers Drug Mart & helped Look Beauty Masque Bar’s entrance into the Canadian market. As a travel bug, she’s also spent time abroad living in Thailand, island hopping & eating pad thai.

Michelle Gauthier

LinkedIn

Account Director at

Powered by Search

Michelle is a talented Account Director who brings over five years of digital marketing experience with a focus on client services. She has worked on a multitude of business segments from pharmaceutical to auto to food services, consistently growing traffic and leads for her clients. Her personable and focused commitment to her clients have delivered top quality results with a smile.

What you may not know about Michelle is that she loves being active whether it be cycling, swimming, or developing her photography skills.

Rob Rock

LinkedIn | Twitter

Enterprise Account Director at

Powered by Search

Rob brings 20+ years of marketing, business development, and relationship management experience. Over the last 6 years, Rob’s been focused on digital marketing and working with some of Canada’s largest companies to increase their traffic and leads.

Rob is a former radio show host and TV show host and enjoys all forms of media. When not working on how to expand our clients’ digital footprint, Robert can be found either watching the latest movie or with his son playing football.