It’s the end of 2014 and it’s time to make some New Year’s Resolutions! A lot of us view our Resolutions as an opportunity to have a fresh start, to make changes, and to set commitments to better ourselves in the future.
But why limit resolutions to only personal change? Let’s piggyback on the good intentions of the tradition and use this as a chance to better our SEO practices and improve our craft.
It might be difficult to figure out how to improve your SEO practices moving forward, so here are a few suggestions for some New Year’s SEO Resolutions to consider:
Build a Better User Experience
Choose Natural Anchor Text
A lot of us are still making the mistake of over-optimizing our anchor text and not diversifying the types of anchors that we have. Too many keyword rich anchors may start to look unnatural and you could suffer because of that. You may not always have an opportunity to control the anchor text pointing back to your site, but when you do get that chance, you should vary between three types:
- Branded: Anchor text containing your brand name
- Generic: Anchor text that has little connection (click here, website, site)
- Naked: Anchor text that is the direct URL (ex. www.example.com)
Take Advantage of Thank You Pages
If someone has made it to a thank you page, it shouldn’t be the end of your interaction with them! The lead has already converted and may be ready to continue their journey. Show them the next step in the process that you want them to take. We had a great discussion at our last InboundTO, with Tim Paige from LeadPages, sharing why the thank you page was the most under-utilized page on your website. Check out the recap here and watch Tim’s video!
Stop Gating Your Content
People don’t respond well to gated content. It’s a bad experience and drives people away. Think about how many times you’ve left a page or an article simply because the site wanted you to pay or subscribe. Even Facebook is cracking down on this with the end of like-gating! Google is experimenting with their own solution to this with Google Consumer Surveys, allowing you to get past certain paywalls. People will always seek out the free alternative, so why not offer them yours?
Plan For Long-Tail Keywords
Google has and will continue to determine the intent of searchers and show them relevant results based on their query. You should be trying to do the same thing! While keywords are still important, you should target more long-tail, niche-specific searches (take a look at our post on how to find quality long-tail keywords!).Try to target conversational phrases and bucket them into one of three categories:
- Informational: Educational queries, trying to learn more about your product or service
- Navigational: Searches for your brand, product or website
- Transactional: Queries with commercial intent (buy, coupon, hire)
Do You Have Your SEO Resolutions?
These are just a few suggestions for resolutions you can apply in the new year with your SEO strategies. Do you have your own resolutions that you are working towards? We would be glad to hear them, so drop a comment below! If you still need help figuring out your New Year’s SEO resolutions, give us a call for a free 30 minute consultation.