The B2B SaaS Marketing Blog

The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)

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Updated: October 3rd, 2023

Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we…

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Backlink Strategy: A Focused Guide for B2B SaaS Companies

Backlink Strategy: A Focused Guide for B2B SaaS Companies

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Updated: October 3rd, 2023

When we discuss backlink strategy with our clients, they’ve typically been feeling a number of the following pain points related to backlinks: No one on their team has built backlinks before They…

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B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

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Updated: December 14th, 2023

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…

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SaaS SEO Mistakes: 9 Areas Where B2B Companies Can Fumble Without Knowing It

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Updated: October 3rd, 2023

In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following…

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How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies

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Updated: October 3rd, 2023

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack…

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How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

How to Increase Conversions in B2B SaaS Trials: 6 Must-Have Customer Lifecycle Emails

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Updated: January 19th, 2024

You may be familiar with the concept of “crossing the chasm”, which describes the challenge of transitioning from only having “early adopters” as customers, to gaining traction with the “early…

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B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

B2B SaaS Positioning Canvas: Clarify Positioning with This Tool (Before You Blame Product-Market Fit)

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Updated: September 19th, 2023

The abstract, cerebral nature of positioning as a concept makes it difficult for many companies to approach defining it for their business. We know this because we continue to see…

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Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid)

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Updated: January 8th, 2024

In this article, you’ll get our 7-step account based marketing (ABM) strategy for B2B SaaS, including: How to segment your target account lists based on your customer personas. How to break…

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Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Updated: January 3rd, 2020

Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or…

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B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

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Updated: December 14th, 2023

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d…

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Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

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Updated: December 9th, 2019

If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work…

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SEO Strategy for B2B SaaS: Tying KPIs to Revenue and Prioritizing Actions That Drive Results

SEO Strategy for B2B SaaS: Tying KPIs to Revenue and Prioritizing Actions That Drive Results

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Updated: February 15th, 2024

Effective SEO strategy for B2B SaaS companies is not about jumping in and doing everything under the sun. Yes, your site needs to: Be technically healthy for search engines to…

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