The Big List Of Guides For PPC Advertising
Last updated: November 29th, 2013
This list originally started as just a few bookmarks on some awesome posts that I’ve found while stumbling around on Google.
Having just been introduced to paid search a few months ago, I would constantly be combing the internet on how-to’s and guides on ppc. I wanted to immerse myself on the topic, and luckily for me there was plenty of resources available. There is an incredible amount of information out there written by some very smart people. I’ve merely compiled it all into an easy to use list.
If you feel that an article or guide deserves to be on here or that I should expand upon one of my sections, please let me know either in the comments or through twitter.
Navigation Menu
Getting Started
Search Engines
The Beginner’s Guide To Google Adword by Alex Fredheim
A Simple Guide For Setting Up Your First Google Adwords Campaign by Amanda Sibley
The Adstage Guide To Bing Ads by Sam Mazaheri
The Beginners Guide To Online Marketing: (Chapter 7 specifically) by Neil Patel and Ritika Puri
Offical Bing Ads Training
Official Google Adwords Training
Social Platforms
Deep Dive Facebook Advertising by Fred Perrotta
A 30 Min Crash Course In Facebook Advertising by CueBlocks
The Adstage Guide To LinkedIn Ads by Sam Mazaheri
Your Simple Guide To Launching A Twitter Advertising Campaign by Amanda Sibley
In-Depth Guides
Negative Keywords
Controlling PPC Costs with Negative Keywords: An Expert’s Guide by WordStream
A Guide To Negative Keywords by Bailey Lau
How to Use Negative Keywords to Cut Wasteful AdWords Spending by Marketade
Split Testing
How To Split Test Ads In Google Adwords by Brian Dean
26 Ideas For Split Testing PPC Ads by Avalaunch Media
Beginners Guide To A/B Testing by Cameron Champman
Bidding Strategy
Bid Management From Basic To Advanced by Amanda Westbook
How To Implement A Tiered PPC Bidding Strategy by Justin Freid
3 Crucial Ways To Look At Day Parting Data by Carrie Albright
A Guide to Google Adwords Bid Adjustments by Lisa Raehsler
Quality Score
Ultimate Guide to Google Adwords Quality Score by PPCHero
How Do I Improve My PPC Quality Score by Stefanie Grieser
Quality Score Explained By A Former Googler by Frederick Vallaeys
Keyword Research
Mastering PPC: Building Keyword Lists by SeerInteractive
How To Research Keyword Tips by Andy Crestodina
PPC Keyword Research Guide by Erin Bell
Ad Copy
The Great Big Glossary of Ad Copy Wisdom by Katie Walton
Ad Copy Must-Haves That Make Or Break A PPC Campaign by Dan Slagen
PPC Ad Copy Most Important Elements by Melissa Mackey
Best Practices
23 Pay Per Click Lessons From Marketing Masterminds by Ritika Puri
145 PPC Must Dos For 2012 by PPC Hero
The Complete Adwords Audit Part 1 by Wijnand Meijer
How To Audit Your Facebook Advertising Account by Shaad Hamid
How To Easily Manage And Test Millions Of Ads by Brad Geddes
Interviews With Experts
Interview With Joanna Lord For PPC Beginners
Interview With Larry Kim of Wordstream
Interview With Brad Geddes
Interview With Jeff Ferguson CEO of Fang Digital
Interview With Perry Marshall
Tools And Resources
Search Engine Tools
Adwords Editor
Keyword Planner
Bing Ads Intelligence
Competitor Research Tools
Bid Management Software
WordStream
Acquisio
Kenshoo
MarinSoftware
Other Tools
Split Test Calculator
Uber Suggest
Blogs To Follow
PPC Hero
Word Stream
Beyond The Pay
Search Engine Watch
Acquisio
PPC Chat
Unbounce
Certified Knowledge
KissMetrics
3QDigital
Moz
Hubspot
Search Engine Land
If you found this list to be helpful, help share it through a like or tweet!
What you should do now
Whenever you’re ready…here are 4 ways we can help you grow your B2B software or technology business:
- Claim your Free Marketing Plan. If you’d like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE Marketing Plan. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to hit your pipeline targets with certainty and predictability.
- If you’d like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients.
- If you’d like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page.
- If you know another marketer who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.