Contents

    The B2B SaaS Marketing Blog

    The Big List Of Guides For PPC Advertising

    by 

    Last updated: November 29th, 2013

    PPC HeaderThis list originally started as just a few bookmarks on some awesome posts that I’ve found while stumbling around on Google.

    Having just been introduced to paid search a few months ago, I would constantly be combing the internet on how-to’s and guides on ppc. I wanted to immerse myself on the topic, and luckily for me there was plenty of resources available. There is an incredible amount of information out there written by some very smart people. I’ve merely compiled it all into an easy to use list.

    If you feel that an article or guide deserves to be on here or that I should expand upon one of my sections, please let me know either in the comments or through twitter.


     


    Getting Started

     

    The Beginner’s Guide To Google Adword by Alex Fredheim
    A Simple Guide For Setting Up Your First Google Adwords Campaign by Amanda Sibley
    The Adstage Guide To Bing Ads by Sam Mazaheri
    The Beginners Guide To Online Marketing: (Chapter 7 specifically) by Neil Patel and Ritika Puri
    Offical Bing Ads Training
    Official Google Adwords Training

    Social Platforms

    Deep Dive Facebook Advertising by Fred Perrotta
    A 30 Min Crash Course In Facebook Advertising by CueBlocks
    The Adstage Guide To LinkedIn Ads by Sam Mazaheri
    Your Simple Guide To Launching A Twitter Advertising Campaign by Amanda Sibley

    In-Depth Guides

     

    Negative Keywords

    Controlling PPC Costs with Negative Keywords: An Expert’s Guide by WordStream
    A Guide To Negative Keywords by Bailey Lau
    How to Use Negative Keywords to Cut Wasteful AdWords Spending by Marketade

    Split Testing

    How To Split Test Ads In Google Adwords by Brian Dean
    26 Ideas For Split Testing PPC Ads by Avalaunch Media
    Beginners Guide To A/B Testing by Cameron Champman

    Bidding Strategy

    Bid Management From Basic To Advanced by Amanda Westbook
    How To Implement A Tiered PPC Bidding Strategy by Justin Freid
    3 Crucial Ways To Look At Day Parting Data by Carrie Albright
    A Guide to Google Adwords Bid Adjustments by Lisa Raehsler

    Quality Score

    Ultimate Guide to Google Adwords Quality Score by PPCHero
    How Do I Improve My PPC Quality Score by Stefanie Grieser
    Quality Score Explained By A Former Googler by Frederick Vallaeys

    Keyword Research

    Mastering PPC: Building Keyword Lists by SeerInteractive
    How To Research Keyword Tips by Andy Crestodina
    PPC Keyword Research Guide by Erin Bell

    Ad Copy

    The Great Big Glossary of Ad Copy Wisdom by Katie Walton
    Ad Copy Must-Haves That Make Or Break A PPC Campaign by Dan Slagen
    PPC Ad Copy Most Important Elements by Melissa Mackey

    Best Practices

    23 Pay Per Click Lessons From Marketing Masterminds by Ritika Puri
    145 PPC Must Dos For 2012 by PPC Hero
    The Complete Adwords Audit Part 1 by Wijnand Meijer
    How To Audit Your Facebook Advertising Account by Shaad Hamid
    How To Easily Manage And Test Millions Of Ads by Brad Geddes

    Interviews With Experts

    Interview With Joanna Lord For PPC Beginners
    Interview With Larry Kim of Wordstream
    Interview With Brad Geddes
    Interview With Jeff Ferguson CEO of Fang Digital
    Interview With Perry Marshall

    Tools And Resources

     

    Adwords Editor
    Keyword Planner
    Bing Ads Intelligence

    Competitor Research Tools

    SEMRush
    SpyFu

    Bid Management Software

    WordStream
    Acquisio
    Kenshoo
    MarinSoftware

    Related: Why we use the four I method of reporting on marketing

    Other Tools

    Split Test Calculator
    Uber Suggest

    Blogs To Follow

    PPC Hero
    Word Stream
    Beyond The Pay
    Search Engine Watch
    Acquisio
    PPC Chat
    Unbounce
    Certified Knowledge
    KissMetrics
    3QDigital
    Moz
    Hubspot
    Search Engine Land

    If you found this list to be helpful, help share it through a like or tweet!

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