This week, aside from the obvious news of Batman: The Dark Knight Rises being released today, there was a story that dominated the media: Marissa Mayer, formerly the Vice President of Local, Maps, and Location Services of Google, was tapped as the President and CEO of Yahoo! We’d like to congratulate Yahoo! and Marissa Mayer on the new chapter that they have started together and we wish them well.

In addition, Shell, the gas and oil giant, faced an elaborate negative marketing campaign created by Greenpeace and The Yes Men called Arctic Ready that spread through the internet like wildfire. It’s a very interesting situation that they’ve been placed into, and we are eagerly awaiting the dust to settle.

Plenty of great analysis and learning this week, so take a few minutes and check out the links that pique your interest.

Thanks for reading, have a great weekend!


A Yahoo Search Calls Up a Chief From Google (New York Times)

Update To Google Webmaster Tools – Download BackLinks By Date (Hobo-Web)

Shell Arctic Ready Hoax Website By Greenpeace Takes Internet By Storm (Huffington Post)


The Untold Story Behind Kickstarter Stats (Apps Blogger) Is Ranking Above My Own Page! What To Do? Whooo To Blame? (SEOmoz)

Cart Abandonment Email Analysis: Zipcar (Rejoiner)


Beware of blind elitism (Tristan Louis)

4 Tips for Building a Mighty Brand (Inc. Magazine)

54 Quotes from Startup Leaders on How to Improve Conversions (KISSmetrics)

100 Lessons Learned from 10 Years of SEO (QuickSprout)

An Amusing Lesson In Social Media (Earbits)

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Tagged with: Branding, Cart Abandonment, Google Webmaster Tools Update, Kickstarter Story,, Social Media Lessons, Startup

About Alex Rascanu

Alex Rascanu is a digital marketing strategist and speaker. Director of Online New Business Development at The Princess Margaret Cancer Foundation. Founder of EVENTS&. Organizer of the Marketers Unbound event series.