This installment of our Search Tips of the Week is here to highlight the finest, freshly released resources in the world of search. Let’s delve into advanced SEO, link building strategies, eCommerce conversion optimization, and how to create high quality content.

The Advanced Guide to SEO – Are you tired about reading basic information on SEO? There are already thousands of basic articles on this and there is no need to regurgitate the same old information, so Neil Patel wrote The Advance Guide to SEO. It took him a bit more than 6 months to complete it… but now it’s live.

The Advanced Guide to SEO

Bullet Proof Link Building Strategies For 2013 – This post is going to be a real treat for digital marketers, especially those with a knack for link building. A handful of the industry’s brightest were asked to share with us what they believe the top three link building strategies will be in 2013.

Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic – Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pockets (like ASOS, Zappos & JCPenney) do to achieve better conversion rate than your store. This article will take you away from usual Search Engine Optimization stuff to where the real money lies – Conversion Rate Optimization. What you do with the visitors you bring to your website?

11 Simple Conversion Strategies Many Product Pages Fail To Incorporate – Many business owners rely on content to push the customer through the sales process. There is no doubt that the content of the site is strategically important to convincing the customer to buy. But beyond the content, there is the site itself. While the content may be getting the message across, does the site help or prohibit customers from moving forward through the buying process?

How to Produce High Quality Written Content – We constantly hear SEOs and internet marketers evangelizing good content, suggesting that brands “create high quality content,” or “build link-worthy content.” Content has definitely become a trend word, with many people, including Bill Gates, proclaiming “content is king.” Kyra Kuik breaks down the step to creating high quality written content.

Does Google use data from social sites in ranking? Here’s Matt Cutt’s reply:

Tagged with: Advanced SEO, Content, Conversion Strategies, CRO, eCommerce, eCommerce Conversion Optimization, Kyra Kuik, link building, Matt Cutts, Neil Patel, seo, Social Media

About Alex Rascanu

Alex Rascanu is a digital marketing strategist and speaker. Director of Online New Business Development at The Princess Margaret Cancer Foundation. Founder of EVENTS&. Organizer of the Marketers Unbound event series.