This week we learned that Canada’s economy added a strong 52,100 jobs in September, Mitt Romney won the first presidential debate against Barack Obama, and the violence Syria is sliding into civil war and is starting to spill into neighboring countries. But what are the search tips of the week, you ask?

The art of being interesting – A crucial part of growing a popular blog is being able to interest readers. Some of the ways in which you can this: surprise people, make them laugh, tell a good story, break an important piece of news, disprove the proven, master the metaphor, and put your reader first.

Why big content is worth the risk – Big content has longevity, it breaks molds, and it can be small but still needs a big concept. It has longevity, is a barrier to entry, and drives big ideas. You’ll need to manage the risks and costs though, and you can do this by building a minimum viable product, not betting the farm on one idea, and engaging your big evangelists.

The code side of color – The trouble with a color’s name is that it never really is perceived as the exact same color to two different individuals, especially if they have a stake in a website’s emotional impact. Read the article to understand how to make hexadecimals work for you.

Big picture CRO – Rand Fishkin shares 10 tactical tips for CRO, such as making your pages load fast, aligning visitor intent and page purpose, not forcing unnecessary steps, include “free”, and add video but make sure to optimize it. CRO is about getting your customers from discovery to conversion. Great CRO is about turning them into subscribers for the long run.

5 conversion studies your competitors don’t want you to know about – Great web design and conversions go hand-in-hand. How well does your headline spell out what your business does for customers? How well crafted is your intro paragraph? Which font color will send out from the rest of your design? Are you using enough white space? Are you implementing directional cues into your design?

Is freshness an important signal for all sites?

“My rule of thumb is build a site for a user not a [search engine] spider.” (Dave Naylor)

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Tagged with: big content, blog, Canada, conversion, CRO, Rand Fishkin, USA, web design

About Alex Rascanu

Alex Rascanu is a digital marketing strategist and speaker. Director of Online New Business Development at The Princess Margaret Cancer Foundation. Founder of EVENTS&. Organizer of the Marketers Unbound event series.