Search engine optimizationThis week Canada’s Prime Minister is visiting Africa and has pledged $20 million in aid for the continent’s famine victims, Paul Ryan and Joe Biden faced off in the US election’s Vice Presidential debate, and the EU was awarded the Noble Peace Prize. But what are the search tips of the week? Here we go:

The content marketing codex – Want to know the two attributes of exceptional content? Need a way to jump-start your editorial calendar? Want to read how established businesses created their content empires? Here’s an exhaustive guide that cover content marketing essentials.

Facebook marketing: best metrics, ROI and business value – Avinash Kaushik takes a look at how brands and marketers can make the most out of this engagement and acquisition channel.

12 content research tools you should be using – When it comes to content marketing research, there are a lot of tools at your disposal – so many that it can be overwhelming. Arnie Kuenn suggest twelve you should be using for every step of your content marketing research.

6 copywriting mistakes that shatter conversion rates – It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid. Read this article to learn the worst way to talk about pricing, the structure that strangles your copy, and four other copywriting mistakes that can damage your conversion rate.

Google patent for pseudonyms in social networks – Google was granted a patent on the use of personas or pseudonyms in social networks. The patent explicitly points at Google Plus as an example of a social network that processes in the patent could be applied to.

What is Google’s view on guest blogging for links?

“There’s been so much fear pushed around the web about reciprocal link exchanges and link trading programs that the message has been muddled up into the completely nonsensical “never link to someone who links to you.” To my mind, that’s a touch of lunacy.” (Rand Fishkin, CEO of SEOMoz)

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Tagged with: Africa, brand, business value, Canada, content marketing, content research, copywriting, EU, Facebook marketing, Google Plus, guest blogging, link exchange, marketer, patent, Rand Fishkin, ROI, SEOMoz, USA

About Alex Rascanu

Alex Rascanu is a digital marketing strategist and speaker. Director of Online New Business Development at The Princess Margaret Cancer Foundation. Founder of EVENTS&. Organizer of the Marketers Unbound event series.