This round of our Search Tips of the Week highlights the finest, recently released resources in the world of search. We delve into why you need a seriously fast website, how to create content for each state of the buying cycle, the effectiveness of social proof, how to make your free download a must-have, and how to fulfill your site traffic goals using Google Analytics data.
Why You Need a Seriously Fast Website – This post from Demian Farnworth is for anyone who knows they’ve got what it takes to be a content superstar — but just can’t find that tipping point.
Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle – Quite often it can be easy to overcomplicate content strategy and keyword research. Kevin Gibbons points out that there are lots of great ways you can go into detail on this, but before rushing into this, why not start off by just keeping things simple instead?
The Varying Effectiveness of Social Proof – Whether is it’s a tweet from a colleague or a face pile on a site, social proof can be a wildly effective form of marketing. But like all marketing, the effect can vary greatly for a number of reasons. In this week’s Whiteboard Friday, Rand Fishkin discusses different ways to approach your social proof and tactics to increase the potential conversion rate by increasing the specificity of your efforts.
Why No One Wants Your Free Download (And 5 Steps to Make It a Must-Have) – You finally released your free download. It took a lot of work to prepare, but you believed it would all be worthwhile. Because that’s what we’re supposed to do, right? Give something away to get something in return, like email addresses or questionnaire responses. Or the undying love of a vast tribe of readers. So … why isn’t it working?
5 Ways to Fulfill Your Traffic Goals in 2013 Using Data from Google Analytics – Marcela De Vivo points out that most businesses start the year by creating goals and objectives. What many businesses don’t know is that Google Analytics can greatly assist them in achieving those goals. The first step is to start asking yourself questions that you’d like answers to. This is the crux of good analysis. Once you know what questions you’d like answered then you can go to work on finding ways to tweak Google Analytics to give you those answers.