In this round of Search Tips of the Week, we delve into how to build community with value, how to have your audience know, like, and trust you, how to reduce your site’s bounce rate, the fact that Bing further bolstered its social results, and whether TV advertising can impact search performance.
Building Community with Value – Mackenzie Fogelson points out the fact that building a community around your company is hard work. Just like SEO, there are no tricks. Nothing you can buy in bulk. There really is no ‘easy’ way to do it. Even when you’re working with an agency, you can’t just put in an order for a large community at the drive thru window and expect it to happen overnight. You’ve got to do the work. @mackfogelson
30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience – Your content is good. You know your material. You know how to put words together in a way people want to read. You’re nearly there. But the game isn’t won yet. No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place. Georgina El Morshdy takes a look at what that might be…
Reduce Bounce Rate: 20 Things to Consider – Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of “this is how XYZ will reduce your bounce rate,” and so on. Nick Eubanks doesn’t subscribe to this school of thought; bounce rates need to be looked at subjectively.
Bing Further Bolsters Social Results With 5x More Facebook Content – Last year, Bing introduced its social sidebar. It included content from your friends on Facebook in a sidebar that augmented but didn’t get in the way of search results. Since then, there have been numerous updates from Bing expanding the sidebar to include content from other social networks, like Klout and Quora. Thom Craver covers the fact that in the wake Facebook unveiling Graph Search, Bing is now announcing the addition of more Facebook data into its social sidebar results.
Can TV Advertising Really Impact Search Performance? – It’s relatively easy to report what happened in an ad campaign, but much more difficult to understand why things happen. Visits or conversions might go up or down, but why? Benny Blum investigates.