This week the IMF chief hailed Canada as economic model for the world, the US presidential has intensified and passed the $2 billion mark in fundraising, the former Italian PM Silvio Berlusconi was sentenced to four years in jail for tax evasion, and the New York Times pointed out that Chinese Premier Wen Jiabao has accumulated massive wealth during his time in power and now control assets worth at least $2.7-billion. In the backdrop of all this, what are the search engine optimization tips of the week? Here we go:

Deconstructing The Google EMD Update – The EMD Update (for “Exact Match Domain”) is a filter Google launched to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content – or those previously missed by EMD – may get caught. In addition, “false positives” may get released.

The SEO Path to Becoming a Great Funnel Owner – Kieran Flanagan wrote an insightful article about the role of an SEO and how SEO strategies are evolving to include more tactics (PR, Social, Content, CRO, etc.). His point is that the role of an SEO hasn’t changed much in the sense that the focus is still on driving more organic traffic to their client’s sites.

Content Marketing

Keys To Projecting Latent Value In Visitors – One of the most difficult and valuable exercises in quarterly planning is forecasting. Many companies require budgets to be set well in advance, and as a result, analysts often prepare conservative projections in order to remain cautious and not setup their marketing colleagues to under-deliver. The inevitable question comes up: how much more revenue can be delivered from channel X with additional budget?

Is Google Measuring Our Reading Speed of Web Documents? – Bill Slawski points out that there have been a number of patents and papers from the search engines that indicate that Google might be using user behavior signals as part of a ranking signal.

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis – “Look, it is insanely cheap to fail on the web. It takes little money – comparatively – to try a new advertising medium, or improve your website, or build a mobile app, or try just about anything else. So why look at what the ‘benchmarks’ say? Let’s take a tiny portion of the budget, try things live, learn for our business, and win over time.” (Avinash Kaushik, Digital Marketing Evangelist at Google)

The Death of Link Building and the Rebirth of Link Earning – SEOMoz Whiteboard Friday:

Basically, optimizing your website for search engines is a collection of techniques that simplifies a search engine’s task of searching, including, classifying and determining the position of the information posted on your website. (Lee Odden)

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Tagged with: Avinash Kaushik, Bill Slawski, Canada, China, consumer behaviour, Exact Match Domain, funnel, Google, Google EMD, IMF, Italy, Kieran Flanagan, link building, link earning, SEOMoz, US

About Alex Rascanu

Alex Rascanu is a digital marketing strategist and speaker. Director of Online New Business Development at The Princess Margaret Cancer Foundation. Founder of EVENTS&. Organizer of the Marketers Unbound event series.