This week has been an eventful one in the world of SEO. Google has secured all searches leading to their organic search query referrer data to go completely 100% not provided. Here are some of the most important articles covering this topic, as well as a series of tips and tactics that can help you boost your search engine rankings despite the challenges at hand.
The Google Hummingbird Patent? – Google announced yesterday the introduction of their new algorithm (named Hummingbird) at the garage where Google started as a business, during a celebration of their 15th birthday. Bill Slawski points out that Google doesn’t appear to have replaced previous signals such as PageRank or many of the other signals that they use to rank pages. It appears that Google actually started using Hummingbird a number of weeks ago and that it potentially impacts around 90% of all searches.
The First Existential Threat to SEO – Thousands of articles have proclaimed the “death of SEO” over the years. Rand Fishkin points out that the topic is usually just a punching bag for page-view hungry publications with no interest in facts. But, this past week, with Google’s indications that keyword (not provided) would be headed to 100%, he wonders whether the next “SEO is dead” article might actually have some ground to stand on.
Link Building Strategies for Enterprise Level SEO – Link building for enterprise needs to be truly scalable, and that means you need to change your thinking. Pratik Dholakiya shares a few strategies appropriate for the needs of enterprises: 1. blog acquisition, 2. industry leading studies, 3. world class tools, and 4. celebrity content.
Find Out if Your Online Marketing Efforts are Getting Results with Google Analytics URL Destination Goals – Kristi Hines’s guest article One of the best ways to find out if your online marketing efforts are leading to results is to create goals in Google Analytics. Goals will tell you about a visitor’s behavior prior to completing a conversion on your website. The easiest goal type to use is the URL destination goal – it tells Google that when a visitor arrives on a specific page, a goal has been completed.
My Best Kept SEO Secret on How to Rank for Competitive Keywords – Jason Acidre points out that you’ve got to create content that is evergreen, can be continuously updated and can target industry head terms.
BONUS: The Most Actionable SEO Tips Ever – What is your absolute best, most actionable SEO tip? Steve Webb from compiled 45 useful responses from some of the best SEOs.