This week we highlight ways to measure social media ROI (a topic of discussion at last night’s Inbound Marketing Toronto event), Portent’s content idea generator, 50 things every content marketer should know, types of links that matter and how to get them, an interview with a Google+ power user, as well as today’s SEOMoz whiteboard Friday video on remarketing.

Social Media ROI: 14 Formulas to Measure Social Media Benefits – Measuring social media ROI can be a daunting task, but not impossible. Trying to measure the Powered by Search Pinterest and Youtube channels ROI can be a hassle. Angie Schottmuller shares a number of handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!

Portent’s Content Idea Generator – Enter your subject and it will spit out a title to get your creative juice flowing.

50 Things Every Content Marketer Should Know – Fancy yourself a content marketer, or want to become one? Elisa Gabbert came up with a big fat list of the content marketing skills and tactics you should know before you apply for that content marketer job or update the title on your business cards.

10 Types of Links that Really Matter and How to Get them – Jason Acidre points out the fact that links will always be important in digital marketing (and will definitely remain as an important element of the web). It won’t ever be devalued as a mean to market a website, because links simply move people across places over the web. There are so many methods that can be used to build links, but there are only a few that can really make an impact and help brands achieve their business goals (awareness and/or revenue more often than not). Links that really matter these days are links that can hit businesses’ bottom line.

Getting Ready For Google+ w/ Mark Traphagen – Brandon Hassler recently had a chance to catch up with Mark Traphagen, a guru when it comes to Google+.

Why Remarketing? SEOMoz Whiteboard Friday:

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Tagged with: Angie Schottmuller, Brandon Hassler, content marketing, Elisa Gabbert, Google, Jason Acidre, link building, Portent, Portent Content Idea Generator, Remarketing, SEOMoz, Social Media ROI

About Alex Rascanu

Alex Rascanu is a digital marketing strategist and speaker. Director of Online New Business Development at The Princess Margaret Cancer Foundation. Founder of EVENTS&. Organizer of the Marketers Unbound event series.