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The old cliché is true! Conversion Rate Optimization never stops, despite the fact that your marketing dollars don’t grow on trees. Find out how to get the best bang for your buck at our latest event.

InboundTO 22

This month’s meet up, Get the Most out of Your Marketing Dollars with Our CRO Advice, will teach you how to make every cent count. Our experts will show you how to make the most out of your CRO efforts- with almost any budget.

RSVP here – InboundTO 22 is free to attend, but seating is limited.

This Month’s Talk

  • Your Customers Are Irrational:  5 CRO Tips to Intuitively Boost Conversion – Tiffany da Silva, Director of Digital Strategy at Powered by Search.

As usual, we’ll have a catered networking break and Q & A periods. Make sure you join our Meetup group and bring your business card for a chance to win a copy of Thinking, Slow and Fast by Daniel Kahneman, a must-read for every marketer!

Tiffany Da SilvaTiffany da Silva


Tiffany Da Silva has spent the past 10 years working in all facets of online marketing at companies like Geosign, Achievers & Shopify. Tiffany’s experience has exposed her to over 300 websites while managing multi-million dollar budgets – resulting in increased revenue by (at minimum) 10% month over month.

As a social media optimizer, Tiffany’s expertise helped spearhead the success of two blogs’ traffic increase from 1 million to 4 million views a month. As a Senior Online Marketing Manager at Achievers, she increased PPC conversion rate 850% in 2.5 years. This work helped Achievers win a Stevie International Business Award in Inbound Marketing & Demand Generation.

She’s spoken at conferences such as 500 Startups’ Weapons of Mass Distribution, Unbounce’s Call to Action Conference & Which Test Won’s The Live Event 2014 as well as Powered By Search’s Inbound Conference 2014. Tiffany holds an MBA in Ecommerce and Project Management from Norwich University.

She has also been named one of the Techwomen of Canada by the Government of Canada & Canadian Consulate General of San Francisco/Silicon Valley. When she’s not reading the latest growth hacking article, you can find her drinking a Starbucks latte, playing with her dog Zooey or teeing off at the local golf course.

When & Where

InboundTO 22 will be taking place on Thursday, January 22 at BNOTIONS headquarters, 106 Front St. East, Suite 200. The event will start at 6 PM, and doors will be closing at 6:10 PM.

Can’t wait to see you there!

If you need to quickly brush up on your CRO knowledge, be sure to check out our guide.

Tagged with: Conversion Rate Optimization, inboundto, tifany da silva

About Goran Popovic

Goran is the Digital Marketing Strategist at Powered by Search.