Friday is right around the corner, and we know you’re busy getting tasks done before the week ends. Take a break before your head aches to check out this week’s Mashup featuring the latest news on how to optimize and achieve better conversion rates! CRO is an extremely important aspect of inbound marketing, and cannot be ignored.

How To Achieve Better Conversion Rates for Your Third Party Web Applications by John Paul Mains

PigletUsing web-based, third party services for your company is a bittersweet. They’re likely a less expensive option and could save you time, bute they’re also likely to be pretty ugly and have a subpar user experience. While this mid-satisfactory level might be something you’ve become accustomed to, there are several options to consider that could give you more control over those ugly systems.

Their poor user experience may stem from the fact that many third party services were developed early in the last decade and they are now hampered by legacy code that lots of companies use, that generates a lot of revenue for them. Therefore, a lot don’t feel huge pressure to change much. But you need better conversions, so what can you do?”

Age Old Advice on Conversion Rate Optimization by Chelsea Baldwin

Mount RushmoreSeeing successful CRO results is pretty exhilarating the first time (and probably the rest). Since we know how daunting the tasks can seem at first, receiving results make us greatly appreciative of gurus and CRO experts who have shared their wisdom to help us succeed. So in celebration of professional revolutionaries all over the world, Crazy Egg created a collection of quotes that were relevant to history back then and are surprisingly relatable to CRO professionals now.

“As a common pattern throughout history, we find great minds adding a little extra push to already extraordinary people to bring revolution to the world. In some cases, these revolutions are political, and in some (like the one we work in) they provide a greater service to all: like search engine experts figuring out how to make the Web the most useful place possible.”

9 Things You Should Know About Social Login & CRO by Rakesh Soni

Social LoginThe spike of social media has went from just MySpace to all up in your face. The amount of platforms are endless, and it’s no wonder why e-commerce businesses are considering social login for their customers.  However, if you’re one of those eager to jump on the social login train, there 9 things you should know about Social Login and CRO.

“For the uninitiated, social login allows users to access websites using their existing social account IDs – such as Facebook, Twitter, Google+ and LinkedIn. Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests.”

14 CRO Gurus Share Favorite Optimization Tools by Rob Lejuwaan

Media GuruAlthough every business owner wants to use CRO on their sites, they often have misconceptions on how to execute it. However, we all begin somewhere, so these 14 industry experts have given their advice and suggested tools they personally use to help improve your business.

“One of the common things that I see when I speak with business owners about Conversion Rate Optimization is a misconception of the field. While some may think of CRO as a means to a single, optimized endpoint is really in iterative, procedural process. “

Why Conversation is the Key to Increasing Facebook Conversations [Study] by Pratik Dholakiya

FacebookIt’s no secret that organic reach on Facebook has been progressively plummeting. However, just because there has been a decrease in organic reach doesn’t mean there has to be a drop in conversations. Creating conversation and meaningful engagement between brands and consumers is the key to picking up Facebook conversions.

“So how are Facebook pages such as the one above staying at the top of the social pile?

They are engaging users and encouraging them to interact and share with each other. Only the brands that recognize this need to increase meaningful interactions with their audience will continue to pick up conversions from Facebook.

Here are some tactics to put you ahead of the game by boosting your engagement and conversion rates on Facebook – as well as your reach.”

Image Sources: Shutterstock, Marketing Land; Flickr, Liz LawleyConversionXL; MobilizedFlickr, FACEBOOK(LET)

Tagged with: CRO, inbound, marketing, mashup

About Stephanie Ling

Stephanie is a Digital Marketing Assistant at Powered by Search. She is an avid collector of independent journals, using them as inspiration for creative content. You can connect with her on Twitter and LinkedIn.