It’s been a week since our last Mashup and we’re still going strong! This time around, we’ve got the latest and greatest on everything email marketing. So, sit down, relax, and enjoy these important email marketing lessons.

How to Market Effectively Without Being Flagged as Spam by Tranquil Blue

email blastYour e-mail marketing is only good if your customers open them, but many e-mails remain unopened or are stuck in Spam box limbo. Here are some ways you can construct your e-mails so that they can avoid the Spam box and get your visitors to open them.

“A subject line is a significant factor in making it through spam filters. According to reports, 69% of email recipients report email as spam based solely on the subject line. A weak or obscure subject line could get your message spammed either by spam filters or by your prospects.”

5 Tips to Grow Your Email Marketing List by Stephen Fairly

sproutThe obvious element to any email marketing is sending out your actual emails. You know what you’re sending but who are you sending it to? Your email list of buyer personas may be short numbered, but there are many tricks to getting a list of valuable contacts. Fairly’s post gives you 5 tips to grow your email marketing list.

“Too often, important calls-to-action are buried at the end of a newsletter or in an inconspicuous place on a website, making it more difficult for readers to find and respond.  Don’t turn your prospects into pigs hunting a truffle — make it easy for them to find your offer!”

You Needn’t Be Stuck with Fire and Forget Email Marketing Campaigns, You Know by Vamshi Mokshagundam

matchesThis article is the second in a series highlighting email marketing techniques and tools that make supermen (and women) out of everyday email marketers. Unlike web and social advertising campaigns, email marketing is often a ‘fire-and-forget’ play. However, savvy marketers know that there is more real-time weaponry to up your email marketing game. Here are three great tools to rock email marketing on the run.

“Gone are the days when digital campaigns were all about making large upfront bets. Almost no marketer these days works without the magic of micro campaigns, A/B tests or personalized landing pages. And email is no different, with most of the popular platforms providing these capabilities out of the box.”

10 Examples of Simply Wonderful Email Marketing by Corey Eridon

man on computerWhat’s better than getting high ROI on your email marketing? Being on the receiving side of absolutely amazing email marketing. What’s even better? Learning how these marketers email market so effectively. Corey Eridon has 10 of the best that she’s collecting over the years.

“Any seasoned content marketer knows people don’t read everything you write, and list content, in particular, is created to be scanned. This email is basically the headers from a blog post put in an email, with a CTA at the end for you to take a next step. It’s brilliant in its simplicity.”

5 Mistakes That Cause Poor Email Marketing Performance by Jonathan Long

spamWe live and we learn from our mistakes in life. However, sometimes we can’t afford the time or money to be making these mistakes, especially in our email marketing. In this post, Long posits 5 mistakes that could be dragging down your marketing performance and how to learn from them.

“Too often, important calls-to-action are buried at the end of a newsletter or in an inconspicuous place on a website, making it more difficult for readers to find and respond.  Don’t turn your prospects into pigs hunting a truffle — make it easy for them to find your offer!”

Image Sources: Shutterstock, Flickr, Pixabay,  Shutterstock, Flickr

Tagged with: corey eridon, Email Marketing, jonathan long, Mistakes, Spam, stephen fairly, tanquil blue, tips, vamshi mokshagundam, weekly inbound marketing mashup

About Matthew Tan

Matthew is a Digital Marketing Assistant at Powered by Search. Connect with him on Twitter and Google+.