Happy Friday! To end this awesome week, we have some great tips on how to make your marketing copy more effective.
How To Write Marketing Copy That Generates Leads by Stuart J. Davidson
To generate new leads to build your customer base, you need to write compelling copy that effectively convinces your readers to buy from you. Good marketing copy acts as your sales pitch there are ways you can effectively connect to these readers. Davidson covers some tactics for writing your copy as well as some common mistakes to avoid.
“It’s all about the story. Write marketing copy that tells an interesting and persuasive story to capture imagination and create emotion. This in turn will create behaviour – which can be tuned in towards lead capture.”
Great copy is what keeps your landing page alive. However, it can be hard to keep the message in line with the landing page design. Take a look at ten landing page examples that suffer from a case of bad copy, then see what can be done to improve them and convert more traffic!
“You can pour your heart and soul into the design of a page, but if your headline is boring or your body copy is irrelevant, it’ll all be in vain.
Copy is so important that even minor changes (like changes to to a single word) can make a big difference when it comes to your conversion rates… Not to mention your bottom line.”
You click headlines because an individual word strikes you and grabs your attention. One word can make all the difference, especially when it comes to writing copy. Lee gives us 189 of these attention-converting words that are sure to pull any audience.
“Neurologically, we have an instinctual reaction to words and language. Researchers have found that we are hardwired to associate sounds with images, even in words we do not comprehend.”
You put all this effort into getting readers to visit your page and potentially purchase your products, but for some reason, they aren’t flying off the shelves like you would expect. What’s the problem? The product looks is great and those pictures you took and put on your page look fantastic! A key problem may be the copy you used for the product description. Here are some mistakes to avoid that you may be making in your product descriptions.
“Your product description is the second most looked at area on your page. And it’s a real bummer that it’s so often neglected, because it can have a large impact on your sales. So why are product descriptions so important? Because even if your product solves a problem and looks great, 99% of your potential customers have questions. And if you don’t have answers—they’re not buying.”
5 Tips on Writing Excellent Copy for Mobile Users by Miles Gripton
As mobile becomes a larger percentage of how we spend our time online, it’s important that you consider how to write copy for mobile users. Gripton provides 5 tips on writing copy that takes mobile users into consideration.
“With the ever increasing number of customers and visitors opting to view websites from their mobile devices, copywriters have been faced with a new challenge: how best to write for a responsive web design. Responsive web design is the approach adopted by millions of companies worldwide, which alters the appearance of a site to make it easier and more accessible for mobile users.”