Posts Categorized: Content Marketing

Content Marketing Metrics Your CEO Cares About

Posted by & filed under Content Marketing.

I was thinking of calling this post “Escape From The Data Dump” but then it might devolve into a series of Kurt Russell references and I don’t want to distract from the point. The point being that as marketers, it’s easy to get overwhelmed by what feels like a metrics overload. We have access to [...]

21 Tools To Help Distribute Your Content

Posted by & filed under Content Marketing, Guest Post, Marketing.

When it comes to content marketing, distributing said content is a pretty obvious part of the equation. It’s not enough to just create (and curate) stellar content, you’ve got to get it out there! Because there’s nothing sadder than a lovely blog post sitting all by its lonesome with no one to read it. Ok [...]

Content Marketing Meets Public Relations

Posted by & filed under Content Marketing, Marketing.

With the year quickly winding down, many experts are chiming in on their predictions for the upcoming year. Marketing Mag is no exception. They recently published an article featuring prominent Public Relations (PR) agencies with their 2014 predictions. The over-arching theme of post was the importance of content marketing. While I can’t say this is [...]

The 6 Keys for Effective Calls to Action

Posted by & filed under Content Marketing, Marketing.

You want to know what the best calls to action (CTAs) have in common and how you can take advantage of those strategies for your own CTAs? You’ve come to the right place: this guide outlines the components of effective calls to action and provides many examples. 1. Clutter-free and simple First of all, effective [...]

The Importance of Video for SEO

Posted by & filed under Content Marketing, Search Engine Optimization.

Time and time again we’ve stressed the importance of consistently churning out fresh, relevant, and creative content. While I’m a big believer in writing blog posts, I have to admit – I’m more of a visual learner. While visually-appealing content in the form of infographics has been picking up steam, videos on the other hand, [...]