Posts Categorized: Digital Marketing

How digital marketing is transforming the tourism industry

Posted by & filed under Digital Marketing.

Hospitality and tourism is one of the industries that is most affected by digital development. Transportation and accommodation companies are among the first ones to utilize digital marketing techniques in their practices to engage communities and make sure their customers have the best possible away-from-home experience. In order to perform well and gain competitive advantages, [...]

An Interview with A.J. Ghergich: the Importance of Content in Digital Marketing

Posted by & filed under Digital Marketing.

A.J. Ghergich is the founder of Ghergich & Co., a marketing agency that focuses on integrating SEO, social media and content marketing. His past experiences include running his own consulting agency and an ecommerce enterprise. In this interview with Powered by Search, A.J. talks about his @SEO Twitter handle, shares his approach to visual content creation, and gives [...]

5 Digital Marketing Contests that are Happening Right Now

Posted by & filed under Digital Marketing.

Social media engagement campaign can be an excellent way for companies practicing digital marketing to gain brand awareness, learn more about their customers, get valuable insights about consumer behavior and communicate their message. Let’s take a look at how some of the Twitter, Facebook and Pinterest contests are currently engaging their social media followings. 1. [...]

Whitepaper Wednesdays Week 1: Profit-Focused Digital Marketing

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This blog post contains edited excerpts from our free whitepaper: Profit-Focused Digital Marketing. Get the full guide for more details on how to increase your ROI with digital marketing. Click here to fill out the form and download your free whitepaper. According to the 2013 Inc. Digital Marketing Survey, more than half of small and medium-sized businesses with $1 [...]

Whitepaper Wednesdays Announcement

Posted by & filed under Digital Marketing, Inbound Marketing, Search Engine Optimization.

We’re super excited to announce Whitepaper Wednesdays! For the next 5 weeks, we’ll be publishing an awesome new whitepaper every Wednesday. The resources will cover a variety of topics including: inbound marketing, digital marketing, and SEO. Here’s what you can expect: Feb. 12 – Profit-Focused Digital Marketing by Katya Bovykina Feb. 19 – The Secrets [...]