Posts Categorized: E-Commerce

Masters of Inbound Marketing: Shopify

Posted by & filed under E-Commerce, Inbound Marketing.

Masters of Inbound Marketing is a new feature which examines how amazing businesses have implemented inbound strategies to their advantage. Since its inception in 2006, Shopify has revolutionized commerce. In case you’re unfamiliar with the service, here’s what you need to know: Shopify is an e-commerce platform which enables its users to create and manage [...]

Consumer Psychology Behind the E-Commerce Checkout [Infographic]

Posted by & filed under E-Commerce.

E-Commerce has become a significant revenue stream for companies across the globe, but how much do we really know about the consumer’s psychology when they purchase goods over the web? Research has shown that a consumer will assess a product within 90 seconds and will then make a quick initial judgement on whether they decide to make a [...]

How to Transform Your eCommerce Store Into a Personable Sales Machine

Posted by & filed under E-Commerce.

eCommerce is the mainstay today. According to Forrester Research – thanks to statistics from Internet Retailer – eCommerce spending will reach $262 billion this year. By 2017, this number is expected to grow to $370 billion – a neat 10% compound annual growth rate from 2012. Travel, a popular eCommerce inclusion, was not a part of this [...]

#InboundTO Meetup Recap: Inbound Marketing and the Future of eCommerce

Posted by & filed under E-Commerce, Inbound Marketing.

Last Thursday’s Inbound Marketing Toronto meetup featured a presentation from Demac Media on why inbound marketing is the future of eCommerce and one from Canada Post on Canadian eShopper Insights. Sponsored by Powered by Search and BNOTIONS, the meetup was very well received.     Katie Hudson, Marketing Manager at Demac Media, spoke about Why Inbound Marketing is the [...]