We all agree that memes are awesome. After scrolling through vacation photos and whiny Facebook statuses, memes offer an easily understood and hilarious gem on your newsfeed. If you’ve ever seen a meme, you know they’re created to be shared. And I’m sure the word share turns most of you content marketers on. So if [...]
Posts Categorized: Inbound Marketing
10 Key Takeaways from HubSpot’s 2013 State of Inbound Marketing Report
If you’re hungry for fresh stats on inbound marketing, look no further than HubSpot’s recently released 2013 State of Inbound Marketing Report. By surveying over 3,300 marketers, executives, and business owners from around the world, HubSpot gained insights into areas like the adoption, challenges, and priorities of inbound marketing, along with its impact on the [...]
SEO Content Distribution and the Distribution Cycle – Inbound Tuesdays #5
Someone sold you on writing excellent content; great! Now you need to spend time thinking about how to get that content in front of the eyes of your ideal audience. It’s not about hoping, it’s about SEO Content Distribution! Troy Boileau, one of our SEO Consultants here at Powered by Search, brings you the fifth [...]
Relationships & Content Marketing – Inbound Tuesdays #4
Doing some content marketing today? Here’s one tip you can add to the mix right away. It’ll help you build relationships, improve your distribution and raise the quality of your content. For today’s Inbound Tuesdays I had the chance to share this one piece of advice and three methods of implementing it. Check out the [...]
#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility
Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture. Shelley [...]
Emotional Marketing – Inbound Tuesdays #3
Before buying, do consumers ask themselves, “Was this an excellent piece of marketing?” Probably not. Instead they feel. Marc Nashaat, one of our marketing consultants at Powered by Search, talks about the importance of emotions in marketing. He shows the difference between heart share and market share; and in so doing he shares some great actionable insights. [...]