Last Thursday May 16th, the 5th Inbound Marketing Toronto meetup provided us with a wealth of valuable marketing knowledge. Marc Nashaat, an Inbound Marketing Consultant at Powered by Search, spoke about conversion rate optimization. Arun Kamoji, an Email Marketing Manager at salesforce.com showed us the in’s and out’s of email marketing. Dan Radu, Marketing Automation [...]
Posts Categorized: Marketing
Suit Up: 3 Lessons from Iron Man on Content Marketing
Everyone loves (or loves to hate) Iron Man. Personal opinions aside, there are some important lessons to be had from this ever-evolving Marvel™ creation. Apart from the boyish good looks and prodigal genius of Tony Stark, which I’m sure you all posses, there are some interesting parallels that can be drawn between the qualities of Iron Man [...]
6 Psychology Studies with Marketing Implications
In university, I chose to major in psychology because, the way I saw it, psychology is relevant to pretty much every career path. Psychology is the study of human behavior, and there are very few jobs in the world that don’t have to do with human behavior. Unless your job is to count every grain [...]
Marketing Authentically – Inbound Tuesdays #2
Is marketing the ability to distract the largest number of people and push them to do what you want? Or is it an aspect of product and project creation; a test of authenticity, honesty, reliability and accountability? Alex Rascanu, our Marketing Manager here at Powered by Search, brings you the second installment of Inbound Tuesdays! [...]
Email Marketing and Beyond
There is a lot of buzz around social media, but email still remains the #1 online activity. Email is a preferred method of communication used by a wide range of demographic segments and decision makers who are not active on social media platforms. Compared to some other mediums, it offers better list management, segmentation, automation, reporting [...]
Internet Marketing for Hotels in the New Travel Economy
The Futures Company recently released a report for the Intercontinental Hotels Group (a client we’ve worked with on local SEO in nine countries in Western Europe) about how the travel industry is evolving toward a more relationship-centered approach as a result of globalization and technological innovation. In this new “kinship economy,” the focus is on [...]