Posts Categorized: Paid Search Marketing

Learn Closely Guarded Paid Search Secrets at InboundTO

Posted by & filed under Paid Search Marketing.

Have you ever been intimidated by the sheer concept of paid search marketing? Maybe you think the paid search approach won’t really benefit your company. Or maybe you’re not really sure how it works! We’re Hosting the Perfect Event for You – and It’s FREE Our 20th InbooundTO meet up, Learn Closely Guarded Paid Search [...]

Urgent! Google Changes Mobile Search Ads in a Month

Posted by & filed under Mobile Search, Paid Search Marketing.

The new “improvement” Google has just announced, is going to shock and awe those in the AdWords/PPC world. Starting October 15, 2014, your second line of ad text may or may not be replaced with your ad extension on mobile search ads. Google’s title “Making Every Character Count on Your Mobile Search Ads” for this [...]

8 Reasons Why You Should Bid On Your Brand Name

Posted by & filed under Paid Search Marketing.

Having been working in pay per click marketing for over 5 years now, if I have to put together a list of top 10 most frequently asked PPC questions, there is one question that will always be in the top 5. The question is “Why should I bid on my brand name when I am ready [...]

The Starter Guide to PPC Optimization

Posted by & filed under Paid Search Marketing.

Managing a PPC account can be overwhelming. VERY overwhelming. There are so many levers and switches that can be adjusted in your account, many of which can have their own articles written about exclusively on their optimization. Buckle up as we dive in to the various different ways you can make the best of your PPC [...]

How To Maximize PPC Budgets on Google Adwords

Posted by & filed under Paid Search Marketing.

Every time a user enters a search query, businesses are presented with an opportunity to engage with a potential customer, earn their trust, and in turn their business. This can be done by utilizing the paid search ad services that these search engines offer; the business’s ads  appear when the appropriate matching keywords are looked [...]