Posts Categorized: Paid Search Marketing

The Starter Guide to PPC Optimization

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Managing a PPC account can be overwhelming. VERY overwhelming. There are so many levers and switches that can be adjusted in your account, many of which can have their own articles written about exclusively on their optimization. Buckle up as we dive in to the various different ways you can make the best of your PPC [...]

How To Maximize PPC Budgets on Google Adwords

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Every time a user enters a search query, businesses are presented with an opportunity to engage with a potential customer, earn their trust, and in turn their business. This can be done by utilizing the paid search ad services that these search engines offer; the business’s ads  appear when the appropriate matching keywords are looked [...]

Google’s Top 20 Most Expensive PPC Keywords

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How does Google make its money? Believe it or not but 97% of Google’s revenue comes from pay per click (PPC) advertising through AdWords. People often wonder which are the most expensive keywords in Google AdWords. The list and infographic below indicate the 20 most expensive keywords and their top cost per click. Top 20 [...]

The Beginner’s Guide to PPC Advertising

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This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business. “Paid per click advertising is so passé,” some say. Why is that, when in fact PPC ads account for 65% of [...]

PPC Advertising ROI Calculator and Metrics You Should Concentrate On

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Calculating return on investment is one of the most important parts of conducting pay per click campaigns. Yet, many advertisers don’t give it much thought. If you aren’t calculating your ROI for your PPC campaigns, you’re simply burning your money. Many businesses select a keyword, set up their campaign and sit back and relax, expecting [...]