Posts Categorized: Paid Search Marketing

Google’s Top 20 Most Expensive PPC Keywords

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How does Google make its money? Believe it or not but 97% of Google’s revenue comes from pay per click (PPC) advertising through AdWords. People often wonder which are the most expensive keywords in Google AdWords. The list and infographic below indicate the 20 most expensive keywords and their top cost per click. Top 20 [...]

The Beginner’s Guide to PPC Advertising

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This blog post contains edited excerpts from our free whitepaper: The Beginner’s Guide to PPC Advertising. Get the full guide for more details on how to implement a successful PPC campaign for your business. “Paid per click advertising is so passé,” some say. Why is that, when in fact PPC ads account for 65% of [...]

PPC Advertising ROI Calculator and Metrics You Should Concentrate On

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Calculating return on investment is one of the most important parts of conducting pay per click campaigns. Yet, many advertisers don’t give it much thought. If you aren’t calculating your ROI for your PPC campaigns, you’re simply burning your money. Many businesses select a keyword, set up their campaign and sit back and relax, expecting [...]

The Big List Of Guides For PPC Advertising

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This list originally started as just a few bookmarks on some awesome posts that I’ve found while stumbling around on Google. Having just been introduced to paid search a few months ago, I would constantly be combing the internet on how-to’s and guides on ppc. I wanted to immerse myself on the topic, and luckily [...]

Adapting to Your PPC Competition – Simbound Part 4

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Let’s face it, competition sucks. Wouldn’t it be nice to just have your ad only be displayed for a keyword? Instead, our ad usually becomes just another one in a group of ads all vying for a click on the page. In Simbound, I’ve had the luxury of only competing against 2 other human players. [...]