Posts Categorized: Programmatic Marketing

What is RTB? Complete Guide to Understanding Real-Time Bidding (Part I)

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Real Time Bidding

By now you’ve probably heard about real-time bidding (RTB), the technological breakthrough that’s made it possible for advertisers to use data to target individual users in real time. In recent years, RTB has exploded onto the digital ad scene and the fun is just getting started. According to eMarketer, we can expect double-digit increases in RTB spending […]