About Ceramic Creations:

Ceramic Creations has been in business since 1994 servicing the Hudson valley region and all of Northern NJ including Rockland County, Bergen County, Orange County, Putnam County and Westchester County.

Deliverables: Organic Search Engine Optimization, Local Search Engine Optimization

The Challenge

• Ceramic Creations had a heavy reliance on traditional and offline advertising, with absolutely no online visibility.
• Their website was not built to be inherently search engine friendly, including a lack of on-page SEO implementation.
• No Google Maps listing and rankings in the local 7-pack for competitive phrases.

The Solution

• Employed a county based Local and Organic SEO program to boost traffic to Ceramic Creations website.
• Generated inbound link campaigns, with a focal point on high quality and relevant inbound link partners.
• Installed of effective tracking methods for website traffic and conversions.
• Developed a prominent social media presence on Facebook via a Ceramic Creations fan page and a customized Facebook ad spend campaign, focusing on interior designers and home owners.

The Results

Campaign’s Initial Status:

• Low organic ranking for competitive keywords on Google, Yahoo and Bing (ranging from 2nd – 5th page of Search Engine Results).
• No positioning in Google Maps for 3 out of the 4 counties being serviced by Ceramic Creations.

Campaign’s Current Status:

• 108.6% traffic increase, resulting in qualified leads from several counties in NJ and NY for Ceramic Creations.
• 1st position rankings in search results for relevant keywords in three different counties, resulting in new prospects  from a very niche market.
• Top rankings in Google Maps for competitive keywords and phrases.
• Ceramic Creations has reported an incremental 20-30 new customers per month, as a result of internet lead generation.

Here’s what Joel Brody, the owner at Ceramic Creations, had to say about his experience in working with Powered by Search:

“Powered by Search is the #1 reason my website has succeeded in organic and local search. In a little less than 3 months of optimizing my website and Google maps listings, internet leads now have surpassed any offline advertising I’m doing, and I’ve canceled all my Yellow Pages advertising. I now receive anywhere between 20-30 new customers per month as a result of SEO, andcustomers drive up from as far as 25 miles away to my tiling store. My website also receives traffic from over 500 long tail keywords for tiles and tiling products as a result of their on-page SEO work.  Investing in SEO with Powered by Search is the my best business decision of 2010!”

For more information contact:

Dev Basu
Powered by Search Inc.
1.866.611.5535

dev@poweredbysearch.com