About Delta Hotels

Founded in 1962, Delta Hotels and Resorts has grown to become Canada’s leading first-class hotel management company. Today, Delta hotels has 44 city-centre, airport and resort properties spanning Canada from coast to coast.

Deliverables: Local Search Engine Optimization

The Challenge

• Employ enterprise Local SEO programs to boost Delta’s national local search presence.  Before starting our local seo program, Delta hotels had 27 of its 44 hotels nationally that did not rank in Google’s 7 pack of local business results.
• Consolidate and claim all existing Delta Hotel listings under one management control panel.
• Take over merged and hijacked listings, and prevent future attempts to hijack local business listings.
• Attribute revenue tracking for local search traffic via setting up Analytics filters and e-commerce goal tracking.

The Solution

• Analyzed each of Delta hotels’ existing business listings inclusive of checks for merged and hijacked listings.
• Formulated a strategy to claim each rogue business listings via Google’s white-listed bulk upload program.
• Created the appropriate local search tracking urls attached to custom analytics campaigns, and attached these to revenue tracking goals.
• Consolidated and aggregated reviews and citation sources that were fragmented. This supported increase in local search rankings.
• Educated and trained the Delta Hotels web development and marketing teams on the up-keep and diagnosis of local search ranking factors.

The Results

Early signs of progress point to a highly successful campaign in claiming existing hijacked results and eliminating undesirable merged data.  Reported results including a case study of the lift in search traffic as a result of dominating national local search rankings will be available in Q2 2010.

For more information contact:

Dev Basu
Powered by Search Inc.
1.866.611.5535

dev@poweredbysearch.com