The Challenge

• Grow site traffic and open up long tail search opportunities.

• Improve existing search engine rankings and capitalize on city-based real estate searches.

• Increase conversion rates for visitors filling out real estate agent request forms or visiting brokerage office pages.

The Solution

• Conduct a comprehensive SEO site audit and develop a recommendations document.

• Fix the site architecture to create SEO friendly navigation down to the property listing level.

• Boost link popularity and employ an ongoing search engine optimization campaign.

• Create a local search presence for each and every Canadian real estate brokerage office.

The Results

• Total traffic increase of 1,400% year-over year.

• Added 1.4 million incremental site users.

• Indexed pages went from 39 to 350,000.

• Local search traffic converted 2x as well as Google Maps.