The Challenge

• Grow site traffic and increase search engine rankings for Toronto Employment Lawyer and related searches.

• Obtain local search rankings within the existing 3-pack of rankings.

• Optimize the existing website’s site architecture, content, and grow link popularity.

• Create a newsletter template that meets branding objectives.

• Design and customize a WordPress-based blog and transition from the previous Typepad blog.

The Solution

• Created and executed a site migration plan from the previous Typepad blog to the new WordPress blog. Preserved all URLs and rankings in the process.

• Optimized local business listings to rank for multiple competitive keywords related to ‘employment lawyer’, ‘wrongful dismissal lawyer’ and associated terms.

• Designed a newsletter according to best practices that is compatible with 99.9% of all email programs.

• Designed and customized the WordPress blog to meet branding objectives, ported content from the Typepad blog, and conducted on-page SEO.

The Results

• Within three months, increased search engine ranking for main key phrase from #40 to #5 on the first page.

• Shortly thereafter, ranked Whitten & Lublin LLP #1 for the most relevant keywords such as ‘toronto employment lawyer’ and in the local search 3-pack.