Brush up on your content marketing skills with today’s Marketing Mashup!
How To Syndicate Your Blog by Albert Costill
You may spend a lot of time producing excellent pieces of content, but your success may be limited to a small audience. With content syndication, you can have your content featured by large publications, increasing your exposure to a larger audience. Costill goes over tips on developing a syndication strategy, writing a syndicated post, and finding where to syndicate. “Between all of the brainstorming, research, writing, and editing, you’re devoting a lot of time to just one piece of content. While that content is extremely useful, there just may be times when you can’t find the time to create amazing blog posts on a daily basis. This is where content syndication comes into play.”
44 Must Have Content Marketing Tools For The New Age Marketer by Mani Karthik
Karthik lists “44 amazing power tools that every inbound marketer must have in his or her arsenal”. There are some you may be familiar with, but the chances are there are many that you are not. Check out this article to keep updated with must-have content marketing tools for the new age marketer. “The new age marketer is one of a kind. In many roles he plays, he’s an SEO, a blogger, a designer, a data scientist among many other things that makes him successful.”
6 Steps to Managing Internal Change for Content Marketing by Joe Pulizzi
“Content marketing is something different, and anything different in a mid-to-large enterprise is difficult to implement. So if what we’re doing isn’t getting the respect it deserves, we need to be the ones who make changes.” Pulizzi walks us through some key issues organization’s face when it comes to content marketing.
How Headlines Can Help Your Online Content Find its Audience: 3 Tips by Daniel Burstein
The first step is always to get the viewers’ attention and there’s no better way then with a headline. It’s been the same with newspapers, it’s the same now with content marketing. “Headlines entice your audience to read articles and posts on your website and blog and are what gets shared on social media, through syndication, in your email newsletters, or in the related resources section of other articles.” Picture Credit: Serge Kij via Flickr (Creative Commons), Marc Robert via Flickr (Creative Commons)