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Daily Inbound Marketing Mashup: Social Media Shakeup (05/23/14)

If you’re busy making plans and preparing for the weekend,  take some time out to read today’s Marketing Mashup on all things social in the world of inbound marketing!

The ‘Giant Selfie’ and 6 Other Social Media Trends to Watch by Bobbie Gossage

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It is industry standard for companies to have a social media presence. In this ever-changing landscape, it can be difficult to make that presence a strong one. These are the 7 trends that need to be followed for your social media activity.

“Customers keep raising the bar on what they expect from businesses, said Hyder, founder and CEO of the The Marketing Zen Group, to the crowd during a breakout session at Inc.’s 2014 Growth conference in Nashville. And businesses have to work even harder to meet those expectations. In the talk, titled ‘Digital Foresight: 7 Pivotal Trends Every Leader Must Know,’ Hyder shared her advice for companies navigating the ever-changing world of social media.”

Facebook Plays Matchmaker, Changes History by Chris Taylor

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Never thought that you would participate in online dating? You might want to think again. Three days ago, Facebook began rolling out one of their biggest upgrades since the creation of the Like button: Ask.

“In other words, Facebook is fine if you just don’t want to talk about it — but it’s going to give you every opportunity to talk about it. It is thrilled, just thrilled if it can help turn that “it’s complicated” into “in a relationship.” The more times that happens, the more an entire generation starts associating the warm-and-fuzzies of new partnerships with the service, the way previous generations associated that feeling with cars or movie theaters. It’s an important step in Zuckerberg’s casual conquest of the planet.”

LinkedIn Releases Report: LinkedIn Users Have More Buying Power Compared To Other Networks by Matt Southern

With a majority of businesses targeting a progressively younger audience, it is easy to forget that working professionals are consumers too. In fact, professionals,  or “Prosumers” as LinkedIn’s Patty Cox calls them, may be some of the most influential customers. Southern reminds us of the huge potential in targeting ‘Prosumers’, and how using LinkedIn to build relationships may be a great way to start.

“According to LinkedIn’s research, Prosumers are 152% more likely to be active in online conversations. Prosumers are also brand conscious, as 80% of them are willing to pay more for a product from a brand they trust. LinkedIn’s research also shows 71% of B2C marketers used LinkedIn to distribute content in 2013, and LinkedIn users have more buying power compared to other social platforms.”

15 Resources to Create Images for Social Media by Debra Eckerling

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In a visual-centric world with the growing popularity of apps like Instagram and Pinterest, it’s becoming more and more prevalent to share products, recipes, checklists, etc in picture form. Like they say, a picture speaks a thousand words. In Eckerling’s article, she visually shares some tricks and tips to using images for social media.

“The images for your visual strategy don’t have to be over-the-top professional. However, there are things you can do to take things up a notch or two. An extra boost of professional zing could make all of your graphics stand out.”

Google+ Stories Is an Automatic Scrapbook For Your Vacation Photos by Karissa Bell

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Google recently released a new tool for Google+. Try to fathom Instagram, Pinterest, and Foursquare all in one. What you get is a digital scrapbook that will “weave your photos, videos, and the places you visited”. For the tourism industry this could mean free marketing and SEO that could potentially lead to your next customer.

“The tool relies on Google’s Auto Awesome and landmark detection tools, as well as a user’s location history and the geotags of individual photos. It will be able to automatically find the best photos from your library, tag images with city names, and display the names of restaurants, hotels and airports you visited.”

Bonus Clip: The Google Ad-Sense Conspiracy Theory via Mashable’s Youtube Weekly

“Is Google stealing AdSense $$? According to some leaked documents from a former employee, they might be! Also in the news, YouTube allows for intros to be added to all videos. What does that mean for creators? Find out in today’s episode!”

Image Sources: Jason Howie/FlickrHarness the Power of the LinkedIn Pro-Sumer from LinkedIn Marketing Solutions

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About the Author

Stephanie is a Digital Marketing Assistant at Powered by Search. She is an avid collector of independent journals, using them as inspiration for creative content. You can connect with her on Twitter and LinkedIn.